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All Journal Jurnal Bintang Pendidikan Indonesia Jurnal Cakrawala Pendidikan dan Biologi (jucapenbi)
Afina Mazaya Auliya Mida
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Arts Education Languange, Linguistic, Communication & Media Social Sciences Other

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Manajemen Pendidikan Islam dalam Perkembangan Sejarah Madrasah di Indonesia Renata Fifa Aulia; Afina Mazaya Auliya Mida; Naila Wildatun Isnaini
Jurnal Bintang Pendidikan Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Bintang Pendidikan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubpi.v4i2.4345

Abstract

Madrasas as formal Islamic educational institutions in Indonesia have undergone a long evolution from traditional systems to modern institutions that are integrated into the national education system. This study aims to examine the role of Islamic education management in the development of madrasah history using a literature research method with an analytical descriptive approach. The results of the study show that the development of madrassas takes place through several historical phases that are mutually sustainable. In the early 20th century, madrassas emerged in response to the limitations of the traditional pesantren system. In the pre-independence period, the discriminatory policies of the Dutch colonial encouraged the birth of modern madrassas that combined religious and general sciences. Post-independence, the establishment of the Ministry of Religion in 1946 strengthened the position of madrassas in the national education system. During the Old Order period, the number of madrassas increased rapidly even though the management was still community-based. Entering the New Order, the Decree of 3 Ministers of 1975 and Law Number 2 of 1989 encouraged the formal integration of madrasas, although they tended to be centralistic. The Reform Era through Law Number 20 of 2003 provided equal recognition to public schools and encouraged decentralization based on School-Based Management. Although the quantitative and legal development of madrasas is significant, the challenges of quality, funding, and relevance in the era of globalization remain a concern so that madrasas are able to produce graduates who excel intellectually and are solid in Islamic values.
Manajemen Pemasaran Berbasis Media Sosial dalam Meningkatkan Daya Saing Lembaga Pendidikan di Era Digital Afina Mazaya Auliya Mida; Naila Wildatun Isanaini; Najwa Kamila; Renata Fifa Aulia
Jurnal Cakrawala Pendidikan dan Biologi Vol. 3 No. 2 (2026): Juni: Jurnal Cakrawala Pendidikan dan Biologi
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

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Abstract

Digital transformation has shifted the marketing paradigm of educational institutions from conventional approaches to social media-based strategies. This study aims to analyze the implementation of social media-based marketing management as a strategic tool for enhancing the competitiveness of educational institutions in the digital age. The study focuses on three main aspects: the formulation of digital marketing management strategies, the integrated application of the 7P service marketing mix through social media platforms, and its impact on institutional competitiveness. This study used a systematic literature review by examining relevant scientific publications, books, and previous research related to educational marketing, social media management, and institutional competitiveness. The results indicate that well-planned and professional social media management can increase the number of student applicants, strengthen brand awareness, expand communication reach, and build public trust in the institution. Social media also enables schools to present academic programs, institutional achievements, facilities, and educational values more interactively. However, limited digital literacy, human resource capacity, content consistency, and technological infrastructure remain structural barriers that need to be addressed systematically through training, policy support, and sustainable digital innovation practices.
Co-Authors Naila Wildatun Isanaini Naila Wildatun Isnaini Najwa Kamila Renata Fifa Aulia