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All Journal Jurnal Ide Bahasa
Evi Jovita Putri
Universitas Nasional Jakarta

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FROM FOMO TO HODL: AN ANALYSIS OF JARGON IN CRYPTOCURRENCY YOUTUBE VIDEOS Mirza Muhammad Abu Fadhl Abbas; Evi Jovita Putri
IdeBahasa Vol 8 No 1 (2026): Jurnal Idebahasa Vol 8 No 1 Juni 2026
Publisher : Asosiasi dosen IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/idebahasa.v8i1.387

Abstract

Using Yule’s paradigm of word formation and jargon functions, this study investigated the formation and purposes of jargon in Bitcoin and cryptocurrency conversation. It sought to clarify the linguistic construction of specialized language and its social functions in digital financial communication. Data were gathered from two YouTube-based bitcoin content sources using a qualitative descriptive method. Jargon phrases were identified, categorized, and semantically interpreted. The results demonstrated that an organized jargon system incorporating both technical and social characteristics is used in cryptocurrency debate. The most common word-formation technique is compounding, which is followed by derivation and borrowing. Conversion, blending, and acronymy/initialism are less common. Functionally, jargon fulfills three main roles: efficiency, exclusion, and in-group identity. Compounding and conversion enhance communicative efficiency, derivation and borrowing restrict accessibility, and blending and acronymy signal community membership. Furthermore, this research indicated that the most frequent formation types particularly compounding and derivation are intimately linked to the dominating functions of efficiency and exclusion. Overall, cryptocurrency jargon functioned as a strategic linguistic system shaping expert communication and social identity.
CAMPAIGN AGAINST FAST FASHION AS AN IDEOLOGICAL CONSTRUCTION OF ENVIRONMENTAL RESPONSIBILITY: A CRITICAL DISCOURSE ANALYSIS Alvintia Asri Mariskandari; Evi Jovita Putri
IdeBahasa Vol 8 No 1 (2026): Jurnal Idebahasa Vol 8 No 1 Juni 2026
Publisher : Asosiasi dosen IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/idebahasa.v8i1.388

Abstract

This study aimed to analyze the construction of ideological meaning related to sustainability and consumption in Josephine Philip’s speech entitled “The Simple Solution to Fast Fashion.” The data source of this research was the transcript of the speech, which was examined using Teun A. van Dijk’s Critical Discourse Analysis framework. This study employed a descriptive qualitative method; the data were collected through observation and transcription, and were analyzed using content analysis focusing on macrostructure, superstructure, and microstructure. The findings revealed that the speech constructed fast fashion as a global environmental crisis through three interconnected ideological themes: global waste impact, individual responsibility in garment repair, and a call to action. At the macro level, the thematic focus reframed fast fashion from a lifestyle issue into an urgent ecological concern; at the superstructural level, the speech was coherently organized from personal narrative to global consequences and persuasive solutions; and at the microstructural level, semantic emphasis, syntactic coherence, lexical repetition, pronoun variation, and rhetorical strategies reinforced ideological meaning and guided audience interpretation. Overall, the speech functioned not only as informative discourse but also as an ideological intervention that shaped social cognition and encouraged sustainable behavior, and future research is recommended to explore similar environmental speeches in different contexts to enrich discourse studies on sustainability.