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ORGANIZATIONAL RESILIENCE THROUGH STRATEGIC TRANSFORMATION: ANALYSIS OF MANAGERIAL DECISIONS OF PT BLUE BIRD TBK IN FACING THE PANDEMIC CRISIS AND DIGITAL DISRUPTIONS Anggun Ananda; Ani Rahmawati; Amanda Olivia; Three Daughters Daeli
Jurnal Penelitian Progresif Vol 5 No 2 (2026): MARCH 2026 - AUGUST 2026
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v5i2.369

Abstract

This study aims to analyze the managerial decision-making process of PT Blue Bird Tbk in response to digital disruption and the COVID-19 pandemic crisis, as well as to examine its contribution to building organizational resilience. The research employs a qualitative approach with a descriptive case study design. Data were gathered through a documentary study of annual reports, audited financial statements, company publications, and relevant scientific literature covering the 2020–2025 period. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing/verification through pattern matching with theories of managerial decision-making, organizational resilience, and strategic transformation. The findings indicate that PT Blue Bird Tbk's success in navigating external pressures stems from adaptive, technology-driven managerial decisions. The company executed digital transformation by developing the MyBluebird application, expanding strategic collaborations with various digital platforms, and implementing service diversification through a multi-product, multi channel, and multi-payment approach. Furthermore, the company managed the pandemic crisis through operational efficiency and the expansion of logistics services. The results also demonstrate that PT Blue Bird Tbk successfully navigated the stages of organizational resilience namely anticipation, coping, and adaptation thereby sustaining business continuity and enhancing competitiveness amidst a shifting industrial landscape. Consequently, appropriate managerial decision-making, sustainable digital transformation, and adaptive leadership serve as the primary factors in establishing organizational resilience.
FINANCIAL PERFORMANCE TREND ANALYSIS BASED ON LIQUIDITY, SOLVABILITY, AND PROFITABILITY RATIOS AT PT BUKIT ASAM TBK 2021–2025 Three Daughter Daeli; Amanda Olivia; Ani Rahmawati; Anggun Ananda
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.426

Abstract

The purpose of this study is to examine patterns in the financial performance of PT Bukit Asam Tbk (PTBA) for the 2021–2025 period based on liquidity, solvency, and profitability ratios. PTBA is one of the largest coal mining companies in Indonesia whose performance is influenced by global coal price dynamics and economic conditions. This study uses a descriptive quantitative method using PT Bukit Asam Tbk's financial report data for 2021–2025 obtained from the company's annual report as secondary data. The analysis is carried out by calculating liquidity ratios consisting of the Current Ratio, Quick Ratio, and Cash Ratio; solvency ratios including the Debt to Asset Ratio, Debt to Equity Ratio, and Long-Term Debt to Equity Ratio; and profitability ratios including Gross Profit Margin, Net Profit Margin, Return on Assets, and Return on Equity. The results show that the liquidity ratio experienced a downward trend during the study period, indicating increasing pressure on the company's working capital management. The solvency ratio showed an upward trend, reflecting the increasing use of debt in the company's funding structure, although still within relatively safe limits. Meanwhile, the profitability ratio experienced a significant decline due to the normalization of global coal prices and the company's increasing operating expenses. Overall, PT Bukit Asam Tbk experienced two performance phases: a growth phase in 2021–2022 and a consolidation phase in 2023–2025. The results of this study are expected to provide consideration for company management, investors, and researchers in assessing the company's financial condition and future prospects.