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All Journal Jurnal Ikhtibar Nusantara
Ubaidullah Muayyad
Universitas Annuqayah Guluk-Guluk Sumenep
Religion Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF ENVIRONMENTAL AWARENESS AND BUSINESS INNOVATION ON THE IMPLEMENTATION OF THE GREEN ECONOMY IN MSMES IN PUYUDAN DUNGDANG VILLAGE Helwatin Imaniyah; Ubaidullah Muayyad
Jurnal Ikhtibar Nusantara Vol 5 No 1 (2026): Jurnal Ikhtibar Nusantara
Publisher : STAI Nusantara Kota Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62901/j-ikhsan.v4i2.409

Abstract

This research focuses on exploring how innovation in business activities and awareness of environmental issues affect the application of green economy principles in MSMEs. This study employs a survey method based on a quantitative approach, with data collected from 100 MSME actors through a questionnaire instrument. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. Findings reveal that environmental awareness has a significant and positive role (p = 0.020) on its own. In addition, business innovation produces a stronger and more dominant effect (p = 0.000). When combined, these two factors significantly shape the adoption of green economy practices. The R² value of 0.859 shows that 85.9% of the changes in green economy implementation are explained by both variables. Promoting sustainability in MSMEs depends on strengthening environmental consciousness alongside continuous innovation in business practices. This study integrates environmental awareness and business innovation into a single model to explain the implementation of the green economy in MSMEs. This study presents a new context in rural MSMEs that has rarely been explored. The findings indicate that business innovation is more dominant than environmental awareness in driving the green economy.
THE INFLUENCE OF SHOPPING LIFESTYLE, BRAND AMBASSADOR, AND E-PROMOTION ON CONSUMER PURCHASE DECISIONS FOR ARINNA PREMIUM HIJAB PRODUCTS WITH CONSUMER RELIGIOSITY AS A MODERATING VARIABLE Faridhatul Jannah; Ubaidullah Muayyad
Jurnal Ikhtibar Nusantara Vol 5 No 2 (2026): Jurnal Ikhtibar Nusantara
Publisher : STAI Nusantara Kota Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62901/j-ikhsan.v5i1.410

Abstract

This research is conducted to examine the effects of Shopping Lifestyle, Brand Ambassador, and E-Promotion on Purchasing Decisions, with Consumer Religiosity functioning as a moderating variable. A quantitative research design was applied using a survey method, involving the distribution of questionnaires to 150 respondents. The data were analyzed using the SEM-PLS technique. The findings indicate that Shopping Lifestyle exerts a positive and statistically significant influence on Purchasing Decisions (coefficient = 0.244; T-statistic = 1.94; P-value = 0.026 < 0.05). In contrast, Brand Ambassador (coefficient = 0.008; T-statistic = 0.08; P-value = 0.468) and E-Promotion (coefficient = 0.140; T-statistic = 1.64; P-value = 0.051) do not demonstrate significant effects. Furthermore, moderation analysis reveals that Consumer Religiosity weakens the relationship between Shopping Lifestyle and Purchasing Decisions (coefficient = -0.245; T-statistic = 2.245; P-value = 0.012), while it does not significantly moderate the effects of Brand Ambassador or E-Promotion. Overall, the study concludes that internal consumer characteristics play a more dominant role than external influences in shaping purchasing decisions.
Co-Authors Faridhatul Jannah Helwatin Imaniyah