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All Journal Jurnal Ilmu Manajemen Dan Pendidikan
Hafidatun Nabila
Manajemen Pendidikan Islam, Pascasarjana, Universitas Nurul Jadid Probolinggo
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Branding Madrasah Berbasis Adab: Membangun Citra Lembaga melalui Keunggulan Karakter Siswa Zackyl Musthofa; Muhammad Durrin Ni’am; Moh. Mohlas; Hafidatun Nabila; Ittaqillah Haitsuma Kunta; Ida Kusumawati; Abdullah .
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 3 No. 1 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jimp.v3i1.2092

Abstract

This research is motivated by the tendency of madrasah branding which is still oriented towards promotion, publication of activities, academic achievements, and strengthening physical facilities, while the value of adab as the main characteristic of Islamic education has not been fully managed strategically as an institutional identity. This study aims to analyze the construction of adab-based madrasah branding in strengthening the image of the institution through the formation of student character as a representation of the quality of education. The research uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, documentation, and open questionnaires involving madrasah heads, teachers, students, and parents. The results of the study show that adab-based branding is built through strengthening madrasah culture, teacher examples, habituating positive behavior, and consistent institutional communication. This finding confirms that a strong madrasah image is formed from the internalization of adab values that are applied systematically, sustainably, and measurably.
Co-Authors Abdullah . Ida Kusumawati Ittaqillah Haitsuma Kunta Moh. Mohlas Muhammad Durrin Ni’am Zackyl Musthofa