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Fadli
University of North Sumatera
Economics, Econometrics & Finance

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The Effect of Perceived Ease of Use and Security on Trust Through User Satisfaction of Ovo E-Wallet in Medan City Ivo Arfiani Turnip; Endang Sulistya Rini; Fadli
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.197

Abstract

The rapid development of information technology has driven a transformation in payment systems toward digital transactions through the use of e-wallets. The OVO application has become one of the most widely used digital payment services among the public, including in Medan City. However, the use of such services is still influenced by various factors, such as perceived ease of use, security, user satisfaction, and trust. This study aims to analyze the effect of perceived ease of use and security on user trust in the OVO application, with user satisfaction acting as an intervening variable. This research employs a quantitative approach with an associative research design. The population of this study consists of OVO users in Medan City, categorized as an infinite population. The sample was determined using purposive sampling, with the criteria of active OVO users who have conducted transactions. The sample size was calculated based on five times the number of research indicators (27 items × 5), resulting in 135 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software The results indicate that perceived ease of use has a positive and significant effect on both trust and user satisfaction of the OVO e-wallet. In contrast, security does not have a significant effect on user trust but has a positive and significant effect on user satisfaction. Furthermore, user satisfaction has a positive and significant effect on user trust. Indirectly, user satisfaction is proven to mediate the effects of perceived ease of use and security on user trust in the OVO e-wallet.
The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City Mey Ramayanti Tinambunan; Arlina Nurbaity Lubis; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.154

Abstract

This study aims to determine and analyze the effect of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. This type of research is associative research using quantitative data. The population in this study was Apple product users at Ibox Plaza Medan Fair, Ibox Manhattan Times Square Medan, and Ibox Mall Deli Park, with a sample of 180 respondents. The sampling technique used was purposive sampling with the criteria of respondents who had used Apple products for at least two months and used various shopping channels (web, application, marketplace, physical stores). Data were analyzed using the Structural Equation Modeling method with the Smart PLS version 4.0 analysis tool. The results of the study showed that direct service quality and omnichannel marketing have a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. In the results of the study, indirectly, service quality and omnichannel marketing have a positive and significant effect on customer loyalty through customer satisfaction.
The Influence of Product Innovation, Product Quality, and Price on Repurchase Decision at Elegant Guitar with Customer Satisfaction as an Intervening Variable Fakhri Lesmana; Endang Sulistya Rini; Fadli
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.165

Abstract

MSMEs are the leading sector of the Indonesian economy in achieving Indonesia's National Economic Growth. The problematic phenomenon faced by the MSME industry such as Elegant Guitar is the low level of sales due to weak repurchasing decisions from customers. The purpose of this study is to determine and analyze the effect of product innovation, quality of product, and price on Repurchase decisions through customer satisfaction at Elegant Guitar. This type of research is associative research and the data used is quantitative data. The research sample is 286 Elegant Guitar customers. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that product innovation has a negative and insignificant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, product innovation has a negative and insignificant effect on repurchase decision, product quality has a positive but insignificant effect on repurchase decision, price has a positive and significant effect on repurchase decision, product innovation has a negative and insignificant effect on repurchase decision through customer satisfaction, product quality has a positive but insignificant effect on repurchase decision through customer satisfaction, and price has a positive but insignificant effect on repurchase decision through customer satisfaction.
The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying with Positive Emotion as An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra) Ayuna Valena Hutapea; Arlina Nurbaity Lubis; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.152

Abstract

In today's digital era, human life cannot be separated from the internet network, even now the internet has become one of the needs for everyone, starting from simply searching for information through social media, news, to doing business is also very dependent on the internet. The internet has experienced very rapid development and changed the business world significantly, namely the emergence of e-commerce such as the presence of marketplaces or online stores that bring a new phenomenon among the community, namely online shopping. The purpose of this study was to analyze the effect of price discounts and shopping lifestyles on impulsive buying through positive emotions in Shopee e-commerce users. This study was conducted at the Faculty of Economics and Business, University of North Sumatra with a sample of 165 respondents. Data were analyzed using descriptive analysis and path analysis with the Smart PLS application. The results of the study showed that directly price discounts had a positive and significant effect on positive emotions, shopping lifestyle had a positive and significant effect on positive emotions, price discounts had a positive and significant effect on impulsive buying, shopping lifestyle had a positive and significant effect on impulsive buying, and positive emotions had a positive and significant effect on impulsive buying. Indirectly, price discounts had a positive and significant effect on impulsive buying through positive emotions, and shopping lifestyle had a positive and significant effect on impulsive buying through positive emotions.
Co-Authors Arlina Nurbaity Lubis Ayuna Valena Hutapea Endang Sulistya Rini Fakhri Lesmana Ivo Arfiani Turnip Mey Ramayanti Tinambunan