Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal STREAMING Business Journal
Willy Lesmana
Universitas Kalbis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk, Harga, Distribusi, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan PT.XYZ Willy Lesmana; Siti Nurjanah
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/s2qh6y71

Abstract

This research aims to identify the influence of product quality, price, distribution and service quality on customer satisfaction at PT. XYZ which has an impact on customer loyalty. This research uses quantitative methods using SPSS. This research technique uses survey research techniques with data collection methods with questionnaires online. The sampling technique used was the Slovin Technique with 61 respondents. This research uses validity, reliability, classical assumptions, hypotheses and path tests. In the hypothesis test, the results of the path analysis test carried out show that product quality (X1), product price (X2), distribution (X3) and service quality (X4) have an effect on customer satisfaction (Z) by 81.8%. Meanwhile, other factors 18.2% were influenced by other factors outside this research. Product quality (X1), product price (X2), distribution (X3), service quality (X4) and customer satisfaction (Z) influence customer loyalty (Y) by 40.2%. Through intervening tests, customer satisfaction can become an intervening variable.
Co-Authors SITI NURJANAH