Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal STREAMING Business Journal
Mutiara Januari
Universitas Kalbis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Persepsi Atas Nomor Izin Edar BPOM, Label Halal, Kualitas Produk, Harga Terhadap Kepercayaan Pelanggan & Persepsi Nilai Pelanggan Serta Dampaknya Pada Minat Beli Kosmetik Import Mutiara Januari; Triyono Arief Wahyudi
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/dd93ck91

Abstract

The objective of this research is to examine the influence of perceived : NIE BPOM, halal label, product quality and price on customer's trust and customer's perceived value and its impact on purchase intention of imported cosmetic products. The result of this research are (1) perceived NIE BPOM have positive and insignificant influence to customer's trust, (2) perceived label of halal have positive and significant influence to customer trust, (3) perceived quality has positive and significant influence to trust (5) perceived of NIE BPOM has a positive and significant influence on perception of customer value, (6) perceived halal label has a negative and significant influence on the perception of customer value , (7) perceived quality has a positive and significant influence on the perception of customer value, (8) perceived price has a positive and significant impact on customer perceptions, (9) Customer’s trust has a positive and significant effect on purchase intention, (10) customer perceived value has a positive and significant impact ad buying interest.
Co-Authors Triyono Arief Wahyudi