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All Journal STREAMING Business Journal
Deliana Permatasari
Universitas Kalbis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Persepsi Atas Kualitas,  Ketersediaan, Harga Citra Merk Terhadap Kepuasaan Pelanggan  Dan Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Kembali Produk Obat Herbal XYZ Deliana Permatasari; Triyono Arief Wahyudi
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/r7xna230

Abstract

The purpose of this study is to analyse perceived quality, availability, price, brand image towards customer satisfaction and trust its impact on the repurchase intention of herbal medicine XYZ. The research method used is survey by spreading an online structured questionnaire. The result of this research is that repurchase intention for this product affect positively and significantly by customer trust and customer satisfaction with perceived quality, availability, price and brand image.
Co-Authors Triyono Arief Wahyudi