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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Yossy Wahyu Indrawan
UNPAM
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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PENGARUH KUALITAS LAYANAN DAN BIAYA PENDIDIKAN TERHADAP KEPUASAN ORANG TUA Zelin Ferdias Capriati; Yossy Wahyu Indrawan; Kiki Dwi Wijayanti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11674

Abstract

This study aims to examine the effect of service quality and education costs on parents satisfaction at kindergarten. The research used a quantitative approach with a survey method involving 120 parents of students as respondents. Data were collected using Likert-scale questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination with SPSS. The results show that service quality has a positive and significant effect on parents satisfaction. Education costs also have a positive and significant effect on parents satisfaction. Simultaneously, service quality and education costs significantly affect parents satisfaction with an R-square value of 0.642, indicating that 64.2% of parents satisfaction can be explained by the two independent variables. These findings imply that schools need to improve service responsiveness, teacher-parent communication, facility quality, and transparent education cost management to increase parents trust and satisfaction.
Co-Authors Kiki Dwi Wijayanti Zelin Ferdias Capriati