Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
Siti Kholifah
Universitas Sains dan Teknologi Komputer, Jawa Tengah
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis Of The Effect Of Service Quality And Price On Customer Satisfaction At The Astaka Motor Workshop In Sendangmulyo, Semarang Aldo Marvin Aritonang; Siti Kholifah; Fujiama Diapoldo Silalahi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3831

Abstract

This study examines whether service quality and price influence customer satisfaction at Astaka Motor Workshop in Sendangmulyo, Semarang. The topic is important because workshop customers usually judge a service not only from the technical repair result, but also from the speed of handling, the clarity of communication, the fairness of the cost, and the overall feeling of trust. The study uses a quantitative associative-causal design with 70 respondents selected through purposive sampling. A structured questionnaire was prepared using a five-point Likert scale and analyzed through descriptive statistics, validity and reliability testing, classical assumption testing, multiple regression, a t-test, an F-test, and the coefficient of determination. The results indicate that both service quality and price have a positive and significant effect on customer satisfaction. Service quality shows the stronger influence, which means that customers pay close attention to punctuality, communication, staff behavior, and the consistency of repair results. Price is also significant because customers want charges that feel fair, transparent, and aligned with the benefits received. The combined model explains a large portion of customer satisfaction and suggests that workshop management should improve service consistency, shorten response time, and provide more transparent pricing information. The study contributes a practical service-marketing perspective for motorcycle workshops in competitive urban markets.
Akselerasi Kinerja Bisnis UMKM di Kecamatan Kendal Melalui Pemanfaatan Teknologi Digital Payment Fia Ekanitantri Agustia Rahman; Siti Kholifah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3704

Abstract

The rapid acceleration of financial technology has shifted the operational paradigm of micro, small, and medium enterprises (MSMEs). This study investigates the impact of digital payment adoption on the business performance of MSMEs in Kendal District. Employing a quantitative approach, data were collected from 100 MSME owners across various sectors, predominantly from the trade, services, and culinary industries. Data analysis was performed using multiple linear regression and partial hypothesis testing (t-test) via SPSS. The findings reveal that digital payment usage exerts a positive and significantly profound influence on MSME performance, with a coefficient of determination (R2) reaching 94.5%. Specifically, the integration of digital transactions, led by QRIS (49%), has successfully accelerated sales volume, enhanced transaction speed, and elevated customer satisfaction. Beyond technical efficiency, this study highlights a cultural shift in Kendal’s local economy, where digital tools act as a "leverage" to overcome traditional barriers such as manual bookkeeping and cash-handling risks. However, structural challenges remain, particularly regarding merchant discount rates (MDR) and the lingering dominance of cash among local consumers. These results imply that for MSMEs to remain competitive in a cashless society, stakeholders must prioritize digital literacy and affordable financial infrastructure. This research reinforces the Resource-Based View (RBV) theory, suggesting that digital payment capability is a strategic asset essential for business resilience and sustainable growth in the digital era.
Co-Authors Aldo Marvin Aritonang Fia Ekanitantri Agustia Rahman Fujiama Diapoldo Silalahi