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Amer, Afizan
International Journal of Supply Chain Management
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Lean Production Determinant Factors in Malaysia Paper Manufacturer Industry Ibrahim, Irwan; Johan, Zaimy Johanna; Jamil, Norina Ahmad; Tarli, Siti Masithah Mohd; Amer, Afizan
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2220

Abstract

Nowadays, in daily operations have to alert about the lean production that would be effect of the whole of production management. Lean production is one of the main successful management in operations to keep maintain the organization reputation and its ready to compete the globally in manufacturing firm. The objective of lean production is to make the operation process become smoothly of processing items, reduced waste and successful in every target. However, many organizations fail to apply the lean concepts in their operations. Therefore, this study attempted to examine the relationship between lean production (LP) and three dimensions which are transportation, quality and communication. This study employed quantitative study using questionnaire. Data was collected from 45 employees that chosen by expertise in production and the data was analyzed using Statistical Package of Social Science (SPSS). This study hoped to make new understanding on the important to apply lean concept in production management.
Brand Love Co-Creation in a Digitalized Supply Chain Management: A Study on Framework Development and Research Implications Ibrahim, Irwan; Amer, Afizan; Mat, Mustafa Kamal; Majid, Mohd Azlan Abdul; Jani, Siti Hajar Md.
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2221

Abstract

The study presents an integrative framework of brand love co-creation with theoretical underpinnings in joint with digital customer experiential creation of brand love. Main idea of this framework are brand love platforms entailing both relational activities and offerings, at the intersection of joint parties of experiential co-creators (whether in their role as customers) and co-creational enterprises as organizing the practice of brand love co-creation (whether in their role as innovating or marketing offerings or managing network relations). Using one illustrative examples of NEXT as an example of brand, the study discusses how brand love co-creation can be leverage through digital brand engagement platforms. Subsequently, using three independent variables, social-self, brand image and brand trust the study try to discuss the concept of co-creational enterprises as a nexus of co-creational digital platforms of engagements, and elaborate upon the organizational practice of brand love co-creation in a digitalized world. From the findings the study concludes with several implications for future brand research.
Co-Authors ibrahim, irwan Jamil, Norina Ahmad Jani, Siti Hajar Md. Johan, Zaimy Johanna Majid, Mohd Azlan Abdul Mat, Mustafa Kamal Tarli, Siti Masithah Mohd