Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal International Journal of Supply Chain Management
Majid, Mohd Azlan Abdul
International Journal of Supply Chain Management
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Brand Love Co-Creation in a Digitalized Supply Chain Management: A Study on Framework Development and Research Implications Ibrahim, Irwan; Amer, Afizan; Mat, Mustafa Kamal; Majid, Mohd Azlan Abdul; Jani, Siti Hajar Md.
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2221

Abstract

The study presents an integrative framework of brand love co-creation with theoretical underpinnings in joint with digital customer experiential creation of brand love. Main idea of this framework are brand love platforms entailing both relational activities and offerings, at the intersection of joint parties of experiential co-creators (whether in their role as customers) and co-creational enterprises as organizing the practice of brand love co-creation (whether in their role as innovating or marketing offerings or managing network relations). Using one illustrative examples of NEXT as an example of brand, the study discusses how brand love co-creation can be leverage through digital brand engagement platforms. Subsequently, using three independent variables, social-self, brand image and brand trust the study try to discuss the concept of co-creational enterprises as a nexus of co-creational digital platforms of engagements, and elaborate upon the organizational practice of brand love co-creation in a digitalized world. From the findings the study concludes with several implications for future brand research.
Co-Authors Amer, Afizan ibrahim, irwan Jani, Siti Hajar Md. Mat, Mustafa Kamal