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Mashudi Azrullah Hudi
Institut Teknologi dan Bisnis Yadika Pasuruan
Economics, Econometrics & Finance

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Determinant Life Style, Financial Literacy, Social Environment Dan Media Sosial Terhadap Consumptive Behavior Generasi Z Di Kabupaten Pasuruan Mashudi Azrullah Hudi; Khamdan Suriyok; Ninik Churniawati
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 18 No. 1 (2026): JURNAL TRANSPARAN
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtrans.v18i1.145

Abstract

The rapid development of digital technology has driven changes in various aspects of life, including consumption activities and the shopping behavior of society. This study aims to analyze the effect of lifestyle, financial literacy, social environment, and social media on the consumptive behavior of Generation Z in Pasuruan Regency. The research employs a quantitative approach using purposive sampling with 65 respondents categorized as Generation Z. Data were collected through Likert-scale questionnaires and analyzed using SPSS, including validity tests, reliability tests, multiple linear regression, as well as t-test and F-test. The results show that lifestyle, financial literacy, social environment, and social media simultaneously have a significant effect on consumptive behavior. Partially, financial literacy, social environment, and social media have a positive and significant effect, while lifestyle has no significant effect. Financial literacy is identified as the most dominant variable influencing consumptive behavior. This study indicates that consumptive behavior is influenced not only by internal factors but also by external factors such as social environment and digital media development.
Co-Authors Khamdan Suriyok Ninik Churniawati