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All Journal JIEM : Journal Of International Entrepreneurship And Management INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT
Novita Rolinsa Madina
Program Studi Ilmu Administrasi Publik, Universitas Bina Taruna Gorontalo
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PEMBERDAYAAN PELAKU UMKM MELALUI PELATIHAN BRANDING DAN PEMASARAN DIGITAL BERBASIS EKONOMI KREATIF DI SANTORINI TALUMOLO Novita Rolinsa Madina; Ria Anggita Zen
INCIDENTAL : Journal Of Community Service and Empowerment Vol 5 No 1 (2026): INCIDENTAL : Journal of Community Service And Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ijcse.v5i1.2626

Abstract

This community service program aimed to strengthen the capacity of Micro, Small, and Medium Enterprises (MSMEs) in business digitalization through training on branding, digital marketing, and creative economy-based product innovation. The program was conducted at Santorini Talumolo on March 16, 2026, involving 40 MSME participants. The methods included lectures, interactive discussions, hands-on assistance in creating digital content, and the development of online marketing strategies, with evaluation using a pretest-posttest design. The results demonstrated a significant improvement in participants’ understanding of digital branding strategies, the utilization of social media and online marketplaces, and the importance of product innovation in enhancing business competitiveness. The participants’ average score increased from 52.1 to 84.1 after the training. Overall, the program made a tangible contribution to local economic empowerment and promoted the sustainable digital transformation of MSMEs in the Santorini Talumolo area.
ANALISIS EFEKTIVITAS SISTEM INFORMASI MANAJEMEN PENDIDIKAN DALAM MENINGKATKAN KINERJA ADMINISTRASI AKADEMIK Novita Rolinsa Madina; Regi Mokodongan; Ria Anggita Zen
JIEM : Journal Of International Entrepreneurship And Management Vol 5 No 01 (2026): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v5i01.2524

Abstract

Introduction: This study examines the effectiveness of the Education Management Information System (EMIS) in improving academic administrative performance in Indonesian higher education institutions, considering the moderating role of human resource (HR) readiness. Methods: A mixed-methods approach was employed using Structural Equation Modeling Partial Least Squares (SEM-PLS) and in-depth interviews involving 285 respondents from 12 universities in North and Central Sulawesi. Results: The findings reveal that system quality, information quality, service quality, user satisfaction, and actual use significantly influence academic administrative performance (p < 0.05). HR readiness was found to positively moderate these relationships, while the proposed model explained 71.3% of the variance in administrative performance. Conclusion: Integrating EMIS quality dimensions with HR readiness enhances academic administration effectiveness and provides a contextal model for higher education governance in Indonesia.
Co-Authors Regi Mokodongan Ria Anggita Zen