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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Indria Flowerina
Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas
Environmental Science Library & Information Science

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Pengaruh Komunikasi Interpersonal Terhadap Motivasi Kerja Volunteer (Studi Pada Yayasan M- Foundation ) Riyan Ogilvi; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4431

Abstract

This study is motivated by the importance of interpersonal communication in shaping volunteers’ work motivation within social organizations. Interactions occurring between management and volunteers, as well as among volunteers, serve not only as a means of information exchange but also as a process of meaning construction that influences individuals’ attitudes, enthusiasm, and commitment in performing their roles. The purpose of this study is to examine and analyze the effect of interpersonal communication on volunteers’ work motivation at the M-Foundation. This research employs a quantitative approach using a survey method. The population consists of all active volunteers of the M-Foundation, with the sample determined using the Slovin formula. Data were collected through questionnaires using a Likert scale, while data analysis was conducted using simple linear regression. The results indicate that interpersonal communication has a positive and significant effect on volunteers’ work motivation. This is evidenced by the t-test result, where the t-value (4.415) is greater than the t-table value (1.680), with a significance value of 0.001 (<0.05). Furthermore, the coefficient of determination shows that interpersonal communication contributes 58.2% to volunteers’ work motivation, while the remaining 41.8% is influenced by other variables not examined in this study.
Pengaruh Feed Instagram Terhadap Citra Diri Mahasiswa Jurusan Ilmu Komunikasi Universitas Dharma Andalas Dicky Syafhotra; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4449

Abstract

The increasing use of Instagram among university students has positioned the Instagram feed as a strategic space for presenting identity and constructing self-image in the digital public sphere. As a permanent and curated visual display, the Instagram feed enables students to consciously manage impressions through visual appearance, theme consistency, captions, and audience responses. This study aims to examine whether there is a significant influence of Instagram feed on the self-image of Communication Studies students at Dharma Andalas University. This research employed a quantitative approach using a survey method. The population consisted of 188 Communication Studies students from the 2022–2025 cohorts, with a sample of 66 respondents determined using the Slovin formula and probability sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using simple linear regression, t-test, and coefficient of determination (R²). The results indicate that the Instagram feed has a positive and significant effect on students’ self-image, with a t-value of 12.640 and a significance level of p < 0.001. The regression equation obtained is Y = 7.739 + 0.836X, indicating that every one-unit increase in Instagram feed contributes to an increase of 0.836 in self-image. The coefficient of determination (R²) of 0.714 shows that, specifically for the sample group in this study, 71.4% of the variance in self-image is explained by the Instagram feed, while the remaining 28.6% is influenced by other factors outside this study. Therefore, the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected. These findings confirm that Instagram feed management plays a significant role in shaping students’ confidence, self-perception, and social evaluation in the digital era.
Kampanye sosial dalam mengubah perilaku mahasiswa universitas dharma andalas terhadap sampah botol plastik di Instagram Febriola Amanda Dewy; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2618

Abstract

This final project is based on the author's project during a social campaign titled "Social Campaign to Change the Behavior of Dharma Andalas University Students Towards Plastic Bottle Waste on Instagram." The issue of plastic bottle waste is an urgent environmental concern. Universities, as centers of education, play a vital role in shaping environmentally conscious student behavior. This social campaign aims to raise awareness among Dharma Andalas University students about the negative impacts of plastic bottle waste and encourage behavioral change towards using tumblers as a more environmentally friendly alternative. This campaign utilizes a visual communication approach through the TikTok and Instagram platforms. The author served as the creator of 1-minute advertising videos, encompassing the processes of filming and editing, designing banners and brochures, and actively participating in campaign activities for 60 days, from December 15th to February 15th. The campaign successfully increased student understanding of the plastic bottle waste issue and shifted their attitudes towards single-use plastic bottles, transitioning them to using tumblers. Challenges the author faced during the project included aligning creative ideas with the campaign's objectives and target audience. Production obstacles included limited resources, inadequate equipment, and tight schedules. Additionally, the editing process was time-consuming with repeated revisions. The process of synchronizing the voices of Mutiara and Rani in the conversation at 0:27-0:40 was particularly challenging to ensure accurate lip-sync. Once the video was completed, the next challenge was gaining viewership, especially among Dharma Andalas University students who may not all be connected through social media across different departments. After uploading, the advertisement video had to compete with thousands of other content pieces on the social media platforms.
Kampanye Sosial Untuk Perubahan Sikap Mahasiswa Universitas Dharma Andalas Terhadap Sampah Botol Minuman Plastik Mutiara Cahaya Regita; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2630

Abstract

Plastic waste, especially single use plastic beverage bottles, poses a significant challenge in environmental conservation efforts. This study aims to design and implement a social campaign to change the attitudes od Dharma Andalas University students towards the use single use plastic bottles through the circular economy concept. The methods used in this campaign include distributing brochures, installing banners, interpersonal communication, focus discussion group (FGD), and creating educational content on social medi instagram. Tthe evaluation results show that the campaign successfully increased students awareness of the negative environmental impacts of plastic bottle waste. As many as 85,7% of students stated that this campaign had a significant influence on their behavior change in reducing the use of single use plastic bottles and switching to reusable water bottles (tumbler). This social campaign demonstrates that effective communication strategies can drive environmental friendly attitude and behavior changes among university students.
Peran Komunikasi Interpersonal Siswa Kelas XI Pasca Toxic Friendship Dalam Bersosialisasi (Studi Deskriptif Kualitatif Siswa Kelas XI Pasca Toxic Friendship Dalam Bersosialisasi Di SMAN 12 Padang) Sania Fadhilla Syerin Nim; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3149

Abstract

This research aims to analyze the role of interpersonal communication in helping class XI high school students at SMA N 12 Padang to return to socializing after experiencing Toxic Friendship. Toxic Friendship is an unhealthy friendship, which is characterized by manipulation, betrayal, excessive jealousy towards friends, and unhealthy competition. This research uses a qualitative approach with descriptive methods and in-depth interviews to understand students' experiences, communication patterns and adaptation strategies in overcoming the psychological and social impacts of facing Toxic Friendship. The research results show that students who have experienced toxic friendships tend to experience emotional obstacles, such as lack of self-confidence, excessive anxiety in friendships and social isolation. However, interpersonal communication skills, such as self- reflection, developing empathy, and openness to felt emotions, as well as building self- confidence, will be able to help the recovery process after experiencing a bad friendship.
Optimalisasi Penggunaan Efek Visual Oleh Editor Untuk Memperjelas Narasi Dalam Video Promosi Prodi Ilmu Komunikasi Muhammad Farhan Wicaksana; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3150

Abstract

This final project discusses the optimization of the use of visual effects in the promotional video of the Dharma Andalas University Communication Studies Program to clarify the narrative conveyed. Along with the development of technology and digital media, short videos have become an effective communication tool in conveying information to audiences in a fast and interesting way. Visual effects have an important role in increasing visual appeal, clarifying messages, and strengthening the identity of the study program in an effort to attract prospective students. This final project uses an audiovisual production method that includes three main stages, namely pre-production, production, and post-production. In the pre-production stage, concept planning, script drafting, and storyboarding were carried out. The production stage involves shooting in accordance with the visual needs that have been designed. Meanwhile, in the post-production stage, the editing process is carried out by applying various visual effects techniques, such as transitions, motion graphics, and color grading to improve visual quality and support the delivery of a clearer and more interesting narrative. The final project show that the optimal application of visual effects can increase the audience's understanding of the message conveyed in promotional videos. In addition, the use of appropriate editing techniques also contributes to creating a more interactive and informative video. Thus, this research is expected to be a reference in the development of visual communication strategies, especially in the field of education promotion through digital media.
Hubungan Komunikasi Interpersonal Dengan Motivasi Kerja Karyawan Di BPJS Kesehatan Cabang Padang Surya Ningrum; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3442

Abstract

In an organization, interpersonal communication plays an important role in building effective working relationships among employees. At BPJS Kesehatan Padang Branch, the complex work dynamics demand open, empathetic, and mutually understanding communication to maintain a conducive. Work motivation plays a crucial role in determining the level of productivity and employee loyalty to the institution. This study aims to examine the relationship between interpersonal communication and employee work motivation at BPJS Kesehatan Padang Branch. Interpersonal communication is one of the key factors in creating a comfortable work environment. High work motivation is essential for employees to perform their duties optimally and contribute to achieving the organization's goals. This research uses a quantitative method with a correlational approach. Data collection was carried out through the distribution of questionnaires to 47 respondents who are active employees of BPJS Kesehatan Padang Branch. The data analysis technique used is the Pearson Product Moment correlation test to determine the relationship between variables. The results of the study show that there is a positive and significant relationship between interpersonal communication and employee work motivation. This is evidenced by the statistical test results showing a significance value of 0.000 < 0.05, indicating a positive and significant correlation. Therefore, it can be concluded that H₁ is accepted, with a correlation coefficient of 0.497, which indicates a moderate level of relationship between the variables. The better the interpersonal communication among employees, the higher their work motivation. The conclusion of this study is that interpersonal communication has a significant relationship with employee work motivation. Therefore, the institution needs to continuously encourage the establishment of open and harmonious communication in the workplace to create a more conducive work atmosphere. These findings reinforce the notion that effective and open workplace communication can enhance employee morale, loyalty, and overall performance.
Hubungan Kualitas Pelayanan Frontliner Dengan Kepuasan Pengunjung Di Bandar Udara Internasional Minangkabau Meylani Irfana Sari; indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.3567

Abstract

The Purpose of This Research To find out whether there is a relationship between the quality of frontliner service and visitor satisfaction at Minangkabau International Airport. In this study, a descriptive statistical research type with a quantitative approach will be used that seeks to collect and measure data in the form of numbers in managing data that will be obtained from respondents. In this study, the population is visitors who received Frontliner service at Minangkabau International Airport in June 2024, totaling 523 visitors to Minangkabau International Airport. The sample size is calculated using the Slovin formula. Sampling in this study uses the Slovin formula and is randomized to all customers of Minangkabau International Airport. So that in this study, 84 visitors to Minangkabau International Airport were used as samples of this study. So that the overall results of the study show a significant relationship between Frontliner Service Quality and Customer Satisfaction at Minangkabau International Airport. This is indicated by the results of the T test that the calculated t value is 8,640> 1,984 t Where the calculated t value is greater than the t-table. The results of the coefficient of determination test indicate that the overall relationship between Service Quality and Customer Satisfaction is strongly correlated, with an average R-squared of 47.7%. The remaining 52.3% is influenced by other variables. Therefore, this study found that Frontliner Service Quality contributes significantly.
Strategi Program Siaran Padang TV Dalam Menjaga Eksistensinya Vanesa Erisma Savitri; Indria Flowerina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4285

Abstract

This study aims to examine Padang TV's broadcasting strategy in maintaining its existence as a local television station amidst the rapid flow of media globalization and the development of digital technology. Amidst intense competition in the media industry and changes in audience behavior, local television stations such as Padang TV are required to have relevant broadcast strategies to remain popular. This study specifically analyzes how Padang TV organizes and presents its broadcast programs to maintain competitiveness and engagement with the local community. The method used is descriptive qualitative, with data collection techniques through in-depth interviews, broadcast program observations, and broadcast archive documentation. The analysis was conducted inductively with reference to local media strategy theory. The results show that Padang TV implements various strategies, such as emphasizing local content that reflects Minangkabau culture, establishing collaborations with local governments and local communities, and optimizing social media to expand audience reach. Programs such as local news, cultural talk shows, and traditional entertainment are mainstays in strengthening local identity and maintaining audience interest. This strategy is considered quite successful in maintaining Padang TV's existence as a local media, although it still faces challenges from changing audience preferences and rapid digital developments. Therefore, continuous innovation and integration between conventional broadcasting and digital platforms are important recommendations from this study.
Co-Authors Dicky Syafhotra Febriola Amanda Dewy Meylani Irfana Sari Muhammad Farhan Wicaksana Mutiara Cahaya Regita Riyan Ogilvi Sania Fadhilla Syerin Nim Surya Ningrum Vanesa Erisma Savitri