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All Journal Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmu Komunikasi dan Sosial Politik
Dion Eriend
Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas
Arts Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pemanfaatan Media Youtube Oleh David Wewe Official Dalam Upaya Meningkatkan Kesadaran Hukum Masyarakat Kota Padang Ulfa Zakiyyah; Dion Eriend
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4443

Abstract

This research is motivated by the rapid development of information technology in the Industrial Revolution 4.0 era, which has transformed social interaction patterns into digital-based ones, where social media platforms like YouTube have become crucial tools for modern public education. In this context, the David Wewe Official YouTube channel has emerged as a communication phenomenon that utilizes law enforcement content to provide legal information to the public. This descriptive qualitative study aims to describe the utilization of the channel in efforts to increase legal awareness among the people of Padang City, using data collection techniques such as in-depth interviews, field observations, and documentation. The results show that the David Wewe Official YouTube channel has effectively served as a bridge for legal information by implementing the interactive and accessible characteristics of New Media. The use of content that showcases both the humanistic side and the firmness of the police force has successfully built public trust and encouraged audiences to be more law-abiding. Furthermore, the media convergence strategy—achieved by integrating content across Instagram and TikTok platforms—has proven to expand the reach of legal education. Overall, the active engagement of the Padang City community and viewers in the comments section indicates an internalization of the legal messages conveyed, demonstrating that this platform serves not only as entertainment but also as an important instrument in improving the legal literacy of Padang City residents.
Strategi Komunikasi Dinas Lingkungan Hidup dalam Meningkatkan Partisipasi Masyarakat pada Pengelolaan Sampah di Kota Padang Maimona Sasmita; Dion Eriend
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 6 (2026): Mei-Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i6.4659

Abstract

Urban waste problems in Padang City remain a serious challenge in creating a clean and sustainable environment. The low level of public awareness in sorting and managing waste has become one of the factors affecting the success of waste management programs implemented by the local government. This study aims to analyze the communication strategy of the Environmental Agency of Padang City in increasing community participation in waste management. This research employed a descriptive qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, observation, and documentation. The research informants consisted of officials from the Environmental Agency, community leaders, and members of the community involved in waste management programs. Data analysis techniques used the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that the communication strategy was carried out through interpersonal socialization based on neighborhood associations (RT/RW), the use of social media, outdoor media such as banners and billboards, and the strengthening of community-based waste bank programs. These strategies were considered effective in increasing public awareness and participation in waste management. However, the implementation of the program still faces obstacles, including the low awareness of some community members and the habit of disposing of waste improperly. Therefore, sustainable and collaborative communication strategies are needed to support the effectiveness of waste management in Padang City.
Strategi Komunikasi Puskesmas Sungai PUA Untuk Meningkatkan Kesadaran Masyarakat Dalam Menanggulangi Stunting Havivah .; Dion Eriend
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 6 (2026): Mei-Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i6.4660

Abstract

Stunting is a chronic nutritional problem that remains a public health challenge in Indonesia because it affects physical growth, cognitive development, and the quality of future human resources. This study aims to analyze the communication strategies of the Sungai Pua Community Health Center (Puskesmas) in raising public awareness regarding stunting prevention. The study employs a qualitative approach using descriptive methods through interviews, observations, and documentation. Research informants included the head of the community health center, nutrition staff, Posyandu cadres, pregnant women, breastfeeding mothers, and mothers of toddlers. The results indicate that communication strategies are implemented through health education sessions, Posyandu activities, home visits, the use of social media, and the involvement of Posyandu cadres as community health communicators. These strategies have successfully improved public understanding of the importance of adequate nutrition, monitoring children’s growth and development, exclusive breastfeeding, and early stunting prevention. However, the implementation of health communication still faces barriers in the form of low community participation, family economic constraints, and negative community perceptions of the term “stunting.” Therefore, more persuasive, empathetic, and sustainable communication strategies are needed so that health messages can be optimally received by the community. This study also indicates that interpersonal communication.
Analisis Strategi Komunikasi Publik Samsat Kota Padang Dalam Mensosialisasikan Program Pemutihan Pajak Tahun 2025 Julia Delka Cahyani; Dion Eriend
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 6 (2026): Mei-Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i6.4724

Abstract

This study analyzes the public communication strategy carried out by the Padang City Samsat in socializing the 2025 tax amnesty program. The tax amnesty program is a regional government policy that aims to increase taxpayer compliance and local revenue through the elimination of late vehicle tax payment fines. This study uses a descriptive qualitative research method with a case study approach. Data collection was conducted through in-depth interviews with key informants from the Padang Samsat and supporting informants from the community. The results of this study indicate that the Padang City Samsat has implemented a comprehensive public communication strategy using various media channels. The effectiveness of the communication strategy can be seen from the enthusiasm of the community when participating in this tax amnesty program. However, there are several obstacles for the Padang Samsat in socializing this program so that the community can comply with taxes. There are several obstacles faced by the Padang Samsat in implementing socialization, including difficulties in reaching communities in remote areas with very minimal internet access, low taxpayer awareness and the lack of optimal management for service queues that impact the comfort of the community when participating in this program.
Analisis Komunikasi Krisis Public Relations PT. Hayati Pratama Mandiri Kota Padang Pada Kasus Patahnya Rangka Esaf (Enhanced Smart Architecture Frame) Vazar Cahyanto; Dion Eriend
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3148

Abstract

This study examines the crisis communication strategies implemented by the Public Relations department of PT. Hayati Pratama Mandiri in Padang City in response to the fractured Enhanced Smart Architecture Frame (ESAF) issue in Honda motorcycles. The study adopts the Situational Crisis Communication Theory (SCCT) proposed by Coombs, which emphasizes that public attributions toward a crisis influence an organization's reputation. This theory also highlights the importance of protecting the public and stakeholders rather than merely preserving the company's image. The findings reveal that PT. Hayati Pratama Mandiri employed a well-planned and transparent crisis communication strategy, utilizing adaptive and dynamic approaches to manage the situation. The company conducted a thorough investigation, provided 24-hour customer service, and enhanced frame protection against corrosion. Its open and responsive communication approach effectively mitigated negative impacts and restored brand perception among consumers. This research underscores that crisis management and communication are vital elements in Public Relations functions. With the right strategy, the company not only managed the crisis effectively but also reinforced its reputation as a responsible and quality-oriented entity. This study offers valuable insights into best practices in crisis communication that can be applied to similar challenges in the future.
Strategi Komunikasi Komisi Pemilihan Umum Daerah Sijunjung Dalam Meningkatkan Partisipasi Pemilih Pemula Tahun 2024 Muhammad Dwi Anugerah; Dion Eriend
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

T This study investigates the communication strategies utilized by the Regional General Elections Commission (KPUD) of Sijunjung Regency to enhance political participation among first-time voters. As a critical demographic in democratic processes, first-time voters often face challenges such as low political literacy and limited access to information. Employing a qualitative descriptive method, data were collected through observation, in-depth interviews, and document analysis. The research is framed using Harold D. Lasswell’s communication model, focusing on the elements of communicator, message, medium, audience, and effect.Findings show that KPUD Sijunjung implemented various strategies, including face-to-face outreach, digital media campaigns, and collaboration with schools and youth organizations. However, geographical barriers, limited infrastructure, and low youth engagement pose significant challenges. Despite these limitations, the strategies contributed positively to raising awareness and increasing voter participation. The study recommends adopting more adaptive communication approaches and providing ongoing civic education to strengthen participatory democracy.
Motif Perempuan Memposting Konten Bentuk Tubuh Ideal Di Instagram : Studi Kasus Pengguna G Sports Center Riani Zahra; Dion Eriend
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4199

Abstract

This study aims to describe and analyze the motives of female users of G Sport Center in posting ideal body shape content on Instagram. Using a qualitative case study approach, data were obtained through in-depth interviews, observation, and documentation of the activities of five main informants and one supporting informant. The findings show that their main motivations include self-expression, documentation of physical development, personal branding, and the hope of gaining support and recognition from the digital fitness community. Instagram serves as a documentation medium as well as a space for social interaction through the Reels and Stories features. Some informants faced psychological challenges in the form of insecurity due to social comparison and the use of filters. This study emphasizes the dual role of Instagram as a source of motivation as well as a trigger for social pressure, and as a medium for identity formation in the digital era. Recommendations are given to strengthen digital literacy and community support to create inclusive and healthy spaces for expression on social media and in the fitness world.
Co-Authors Havivah . Julia Delka Cahyani Maimona Sasmita Muhammad Dwi Anugerah Riani Zahra Ulfa Zakiyyah Vazar Cahyanto