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Sri Hertimi
Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Raden Fatah Palembang
Environmental Science Library & Information Science

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Analisis Teknik Komunikasi Persuasif Dakwah Dalam Mengurangi Judi Online (Studi Pada Masyarakat Desa Tanjung Raman Kecamatan Pendopo) Windu Santana; Sumaina Duku; Sri Hertimi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4474

Abstract

This study aims to analyze persuasive communication techniques in da'wah to reduce online gambling practices among the community of Tanjung Raman Village, Pendopo District. The increasing phenomenon of online gambling has become a serious concern due to its impact on social, economic, and moral aspects. This research uses a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation involving religious leaders, community members, and individuals who had been involved in online gambling activities. The results show that persuasive communication techniques in da'wah include emotional, rational, and religious approaches. The emotional approach is carried out by appealing to the feelings and personal experiences of the community, the rational approach by providing understanding of the negative impacts of online gambling, and the religious approach by emphasizing religious values and moral consequences. In addition, the use of da'wah media such as sermons, religious gatherings, and interpersonal communication has proven effective in influencing behavioral change in the community. The study concludes that persuasive communication in da'wah plays an important role in reducing online gambling practices, especially when delivered contextually, consistently, and involving credible community figures.
Pola Komunikasi Organisasi IMMUBA Dalam Mempertahankan Solidaritas Keanggotaan Ahmad Zamzami; Achmad Syarifuddin; Sri Hertimi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4477

Abstract

This study aims to analyze the organizational communication patterns of IMMUBA in maintaining membership solidarity. Organizational communication plays an important role in building harmonious relationships, strengthening a sense of togetherness, and maintaining members’ commitment within an organization. This research uses a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The informants consist of IMMUBA administrators and active members involved in organizational activities. Data analysis techniques follow the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results show that the communication patterns implemented in IMMUBA include vertical, horizontal, and informal communication. Vertical communication functions in delivering information between administrators and members, while horizontal communication strengthens relationships among members. In addition, informal communication plays a significant role in creating emotional closeness and reinforcing solidarity. Membership solidarity is also supported by open communication, active participation, and collective activities that foster togetherness. Therefore, effective communication patterns are the key to maintaining membership solidarity within the IMMUBA organization.
Co-Authors Achmad Syarifuddin Ahmad Zamzami Sumaina Duku Windu Santana