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All Journal Pixel : Jurnal Ilmiah Komputer Grafis
Ofi Kinestu Rilta Sembawa
Universitas Sains dan Teknologi Komputer
Education

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Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio Ofi Kinestu Rilta Sembawa; Santi Widiastuti; Nuris Dwi Setiawan
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 19 No. 1 (2026): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v19i1.3337

Abstract

This research aimed to design an online promotion strategy on Instagram using digital illustration to strengthen Brand Awareness at Purple Bubble Studio. The study applied a descriptive qualitative method with data collected through interviews, observations, and documentation. The design process followed research and development stages, including analysis, visual design, expert validation, and implementation. The findings indicated that promotional activities were carried out consistently through scheduled posts three times a week, various content formats, and the use of chibi-style illustrations with pastel color palettes as visual identity. These strategies effectively improved audience engagement and strengthened the studio’s Brand Awareness. The study concluded that digital illustration served as an effective visual communication tool to enhance brand identity and audience recognition on social media. 
Co-Authors Nuris Dwi Setiawan Santi Widiastuti