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All Journal Jurnal Komunikasi dan Ilmu Sosial
Muhammad Reza Akbar
Universitas Pembangunan Nasional "Veteran" Jakarta, Indonesia.
Social Sciences

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Dampak Konten YouTube Livestream Marapthon Reza Arap terhadap Persepsi Penonton melalui Cultivation Theory Muhammad Reza Akbar; Azwar Sutan Malaka; Kusumajanti
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 2 (2026): Jurnal Komunikasi dan Ilmu Sosial (April - Juni 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i2.3518

Abstract

YouTube livestreaming content such as MARAPTHON from Reza Arap's ybrap channel has become a streaming phenomenon in Indonesia, attracting millions of viewers with its long-form, donation-based livestream format. This study uses a literature review to analyze how such content potentially shapes audience perceptions through Cultivation Theory, which posits that repeated media exposure creates a mainstream view of reality. The results suggest that MARAPTHON content can reinforce perceptions of interactive entertainment, online communities, and donation norms, with implications for the mainstream across various audience groups. The conclusion recommends further empirical research to gauge its long-term effects.
Co-Authors Azwar, Azwar Kusumajanti