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All Journal Siber Journal of Advanced Multidisciplinary
Henny Hanna
Universitas Prof. Dr. Hamka Jakarta, Indonesia
Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

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The SWOT Analysis: Islamic Branding Strategy at XYZ Islamic Hospital Bekasi Rian Pranata Pran; Henny Hanna
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.768

Abstract

Abstract: Islamic branding in hospitals has become an important strategy in increasing patient trust and visits in the era of increasingly tight competition in healthcare services. The purpose of this study is to analyze the Islamic brand strategy at XYZ Islamic Hospital Bekasi using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method. The analysis results show that the Islamic brand has strengths in building a positive image and service differentiation, but still faces challenges in the form of limited facilities, human resources, and competition from both modern hospitals and other Islamic hospitals. The recommended strategies are strengthening professional Islamic branding, improving service quality, and optimizing digitalization and community-based promotion.   Keyword: SWOT, Islamic Branding, Hospital, Strategy, Islamic Brand  
Co-Authors Rian Pranata Pran