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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Enrichment: Journal of Multidisciplinary Research and Development
Lasmery RM Girsang
Universitas Esa Unggul
Humanities Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Communication Patterns and Their Impact on Social Identity in Wangsa Marriages among Balinese Hindus in Sukapura, North Jakarta A. Agung Ketut Patera; Tuty Mutiah; Lasmery RM Girsang
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/12gxqk80

Abstract

This study examines the impact of communication patterns on social identity within the Triwangsa marriage system in the Balinese Hindu community. It aims to analyze the formation of communication patterns, the influence of changes in wangsa status on social identity, and the relationship between both aspects. This study is grounded in the concepts of communication patterns, social identity, and cultural symbols, which explain how meaning and social structures are maintained through interaction within the Triwangsa marriage system. A quantitative approach was employed using a survey method. Data were collected through structured questionnaires distributed via Google Forms to 139 respondents from the Paguyuban Agama Hindu at Sukapura Cilincing community in North Jakarta. The data were analyzed using descriptive and inferential statistical techniques. The findings indicate that changes in wangsa status significantly influence communication patterns and contribute to the reconstruction of social identity. This study provides empirical evidence on the transformation of traditional communication patterns within the Triwangsa marriage system and their implications for social identity formation in the Balinese Hindu community.
Skincare Overclaim Crisis Communication in Restoring Cosmetic Manufacturer Image Indra Gozali; Lasmery RM Girsang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.748

Abstract

This study analyzes crisis communication management in the brand image recovery of cosmetics manufacturing companies after the skincare overclaim issue. The focus of the research is directed at the experiences of five brand owners as business customers affected by the perception crisis, as well as on the Public Relations function carried out by sales because the company does not have a formal PR department. The research used a qualitative approach of case studies with semi-structured interviews, documentation, and thematic analysis. The results of the study show that the issue of overclaims is not only understood as a problem of promotional claims, but also as a crisis of trust that shakes procedural credibility, information integrity, institutional responsibility, and brand owner security. Sales is considered responsive and empathetic, but the initial response is still too dependent on personal abilities so it is not fully supported by a documented crisis communication system. Image restoration begins to take shape through dialogue, follow-up, claims revision, and company openness, but long-term recovery requires claim approval workflow, claim substantiation file, crisis communication SOP, escalation flow, brand owner education, and sales training as crisis communication frontliners. This article confirms that the restoration of the brand image of cosmetics manufacturing in B2B relations must combine empathic communication with transparent, consistent, and accountable claims governance.
Co-Authors A. Agung Ketut Patera Indra Gozali Tuty Mutiah