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All Journal Influence: International Journal of Science Review
Iwan Ridwan Faizal
Manager CID Pertamina Hulu Rokan Regional 1, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Social Sciences

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Beyond Conventional CSR Theory: The Development of the PUSAKA KELUANG CSR Program as a Systemic Social Innovation Iwan Ridwan Faizal; Dedi Zikrian S; Rara Ayuni Rahmadani; Fatika Hastigerina Ananda; Dedo Kevin Prayoga
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 8 No. 1 (2026): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v8i1.332

Abstract

This study aims to examine the evolution of conventional Corporate Social Responsibility (CSR) toward systemic Corporate Social Innovation (CSI) through the implementation of the PUSAKA KELUANG Program by PT Pertamina EP Ramba Field and the community of Keluang Village. A qualitative method was employed with a desk research approach, examining social innovation documents and utilizing primary data obtained from program coordinators and beneficiaries. The findings indicate that the integration of four main pillars, including health, environment, economy, and food security, has successfully addressed the village’s structural problems. The program has proven successful because it places vulnerable groups, such as women and underprivileged communities, to be able to change vulnerability into resilience. It can be concluded that corporate social innovation cannot run independently but instead requires integrated multisectoral collaboration that can overcome sectoral egoism, as well as the application of bottom-up, creating shared value (CSV) principles to foster ecological resilience and sustainable communal self-reliance.
Co-Authors Dedi Zikrian S Dedo Kevin Prayoga Fatika Hastigerina Ananda Rara Ayuni Rahmadani