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All Journal Jurnal Bakti Humaniora Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal manajemen dan bisnis (Performa)
Nabila Aliffia
Universitas Karya Husada
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Peran Kepemimpinan Militer dan Perceived Organizational Support dalam Meningkatkan Kinerja Personel melalui Organizational Citizenship Behaviour Garbada Boris Setyawan; Shintya Dewi Saraswati; Nabila Aliffia
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7105

Abstract

This study aims to analyze the role of military leadership and Perceived Organizational Support in improving personnel performance with Organizational Citizenship Behavior as a mediator among military personnel at PUSPENERBAD Lanumad Ahmad Yani Semarang. This study uses a quantitative approach with a sample size of 145 personnel selected representatively. Data analysis techniques were performed using the Partial Least Square (PLS) method with the help of SmartPLS 4.0 software to test the relationship between variables simultaneously. The results showed that military leadership and perceived organizational support had a positive and significant effect on personnel performance. Military leadership and perceived organizational support were able to encourage Organizational Citizenship Behavior. Other findings showed that Organizational Citizenship Behavior contributed significantly in mediating military leadership and perceived organizational support with personnel performance. Thus, it can be concluded that the combination of effective military leadership and strong perceived organizational support can encourage personnel to exhibit high Organizational Citizenship Behavior, which ultimately has a positive impact on improving overall performance at PUSPENERBAD Lanumad Ahmad Yani Semarang.
PEMBERDAYAAN MASYARAKAT MELALUI AGROEDUWISATA KOPI SEBAGAI ALTERNATIF PENGEMBANGAN EKONOMI BERBASIS POTENSI LOKAL DESA GETAS Garbada Boris Setyawan; Shintya Dewi Saraswati; Nabila Aliffia; Kristiana Susilowati; Silvia Margalena Lysandra
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.4839

Abstract

Kopi merupakan minuman yang yang banyak digemari oleh semua orang. Kopi di tiap-tiap daerah mempunyai cita rasa yang berbeda-beda. Salah satu daerah penghasil kopi di Kabupaten Kendal terletak di Desa Getas Kecamatan Singorojo. Hampir semua penduduk di desa Getas memiliki tanaman kopi. Dengan banyaknya petani kopi di Desa Getas tersebut maka terbentuk beberapa Kelompok Tani yang beranggotakan petani-petani Kopi di Desa Getas. Dalam PKM ini ada dua kelompok petani kopi yang menjadi mitra, Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas dan kemandirian ekonomi masyarakat Desa Getas melalui pengembangan agroeduwisata kopi berbasis potensi lokal. Desa Getas memiliki sumber daya alam dan komoditas kopi yang melimpah, namun pemanfaatannya belum optimal sebagai daya tarik wisata edukatif. Program ini dilaksanakan melalui pendekatan pemberdayaan masyarakat yang meliputi pelatihan budidaya dan pascapanen kopi, edukasi pengelolaan wisata berbasis komunitas, serta pendampingan dalam pemasaran produk dan paket wisata. Metode pelaksanaan melibatkan sosialisasi, workshop, demonstrasi lapangan, dan kolaborasi dengan pemerintah desa serta kelompok tani. Hasil kegiatan menunjukkan meningkatnya pengetahuan dan keterampilan masyarakat dalam mengelola agroeduwisata, terciptanya produk kopi berkualitas, serta tersusunnya konsep paket wisata edukatif yang berpotensi meningkatkan pendapatan masyarakat. Program ini membuktikan bahwa pengembangan agroeduwisata kopi dapat menjadi alternatif strategis dalam penguatan ekonomi lokal berbasis potensi daerah.
INFLUENCER MARKETING STRATEGIES AND THEIR IMPACT ON GEN Z SKINCARE PURCHASING DECISIONS Nabila Aliffia; Dzaqy Shifa
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.2 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i2.9649

Abstract

This article aims to investigate the effectiveness of influencer marketing strategies in fostering brand trust, which subsequently impacts the purchase interest and buying behavior of Gen Z. Using a quantitative survey and case study approach, data were collected from 150 Semarang students aged 17–26 who were exposed to local skincare promotions by social media influencers. Analyzed using Partial Least Squares Structural Equation Modeling. The results confirmed strong convergent validity, with all indicators showing factor loadings above 0.70. Influencer marketing was found to have a significant positive effect on purchase interest and purchase decisions, supporting Hypotheses H1 and H2. Additionally, mediation analysis revealed that purchase interest significantly mediates the relationship between influencer marketing and purchase decisions, confirming Hypothesis H3. These results indicate that influencer marketing significantly enhances consumer interest by fostering emotional trust and intimacy, while also influencing purchase decisions through increased brand awareness. Moreover, purchase interest mediates and reinforces the positive impact of influencer marketing on buying behavior.
Co-Authors Dzaqy Shifa Garbada Boris Setyawan Garbada Boris Setyawan Kristiana Susilowati Shintya Dewi Saraswati Shintya Dewi Saraswati Silvia Margalena Lysandra