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All Journal Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain
Ananda Nofi Farahnisa
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Arts Education

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Perancangan Buku Company Profile PT. Texmura sebagai Media Promosi Ananda Nofi Farahnisa; Muhammad Fauzi
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 3 No. 1 (2026): Januari: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v3i1.1124

Abstract

 PT. Texmura is a sport court contractor company that has been established for over 20 years and operates throughout Indonesia. As a key player in the sport court construction industry, the company faces increasingly competitive rivalry, particularly from newer contractors leveraging digital media extensively. This situation necessitates a representative and professional printed promotional material that can comprehensively present the company's identity and portfolio. This design research aims to create a company profile book for PT. Texmura as an effective promotional medium to reach the institutional market segment. The method used is a qualitative approach through field study, official website observation, and SWOT analysis. The collected data was then processed into a design concept carrying a dynamic, modern, and sporty theme, in line with the company's business character. The design result is a portrait-format A4 company profile book containing a brief company profile, vision & mission, featured services, certifications, and documentation of completed projects. It is hoped that this company profile book can strengthen PT. Texmura's brand awareness among corporate clients, government bodies, and educational institutions.  
Co-Authors Muhammad Fauzi