Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain
Vol. 3 No. 1 (2026): Januari: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain

Perancangan Buku Company Profile PT. Texmura sebagai Media Promosi

Ananda Nofi Farahnisa (Unknown)
Muhammad Fauzi (Unknown)



Article Info

Publish Date
30 Jan 2026

Abstract

 PT. Texmura is a sport court contractor company that has been established for over 20 years and operates throughout Indonesia. As a key player in the sport court construction industry, the company faces increasingly competitive rivalry, particularly from newer contractors leveraging digital media extensively. This situation necessitates a representative and professional printed promotional material that can comprehensively present the company's identity and portfolio. This design research aims to create a company profile book for PT. Texmura as an effective promotional medium to reach the institutional market segment. The method used is a qualitative approach through field study, official website observation, and SWOT analysis. The collected data was then processed into a design concept carrying a dynamic, modern, and sporty theme, in line with the company's business character. The design result is a portrait-format A4 company profile book containing a brief company profile, vision & mission, featured services, certifications, and documentation of completed projects. It is hoped that this company profile book can strengthen PT. Texmura's brand awareness among corporate clients, government bodies, and educational institutions.  

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Journal Info

Abbrev

Realisasi

Publisher

Subject

Arts Education

Description

journal include the Education, Fine Arts and Design sub-groups. Realization: Education, Fine Arts and ...