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All Journal Jurnal Fokus Manajemen Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat
Novita Sari
Institut Informatika dan Bisnis Darmajaya, Lampung, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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What drives tourists to return? The mediating role of tourist satisfaction Muhammad Saputra; Novita Sari; Fazlida Mohd Razali; Lis Linda Wati; Sumaria Liswita; Herlina Hikmani
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.15681

Abstract

To measure the intensity of tourist behavior, tourist attractions, infrastructure, and local cuisine as initial stimuli influencing tourist satisfaction and the final decision to revisit. Lampung, Indonesia, located at the southern gateway of Sumatera, has strong tourism potential supported by diverse natural attractions, cultural heritage, and local wisdom. This study examines the influence of tourist attractions, infrastructure, and local cuisine on tourists’ intention to revisit, with tourist satisfaction as a mediating variable. A quantitative causal-associative design was applied, involving 150 domestic tourists selected through purposive sampling. Data were analyzed using structural equation model-partial least square. The results show that tourist attractions, infrastructure, and local cuisines significantly affect revisit intention. Tourist satisfaction also has a significant positive effect and mediates the relationships between destination attributes and revisit intention. These findings indicate that positive destination experiences enhance satisfaction, which in turn strengthens the intention to revisit. The study contributes to the tourism literature by confirming the mediating role of tourist satisfaction in the relationship between destination attributes and behavioral intentions. Practically, stakeholders should improve attractions, infrastructure, and culinary experiences to enhance satisfaction and support sustainable tourism development.
Pendampingan Digital Marketing UMKM untuk Tingkatkan Daya Saing Desa Kelaten Novita Sari; Firmansyah Yunialfi; Hendrawan Harahap; Omega Septiani Gultom; Inka Fernanda Putri; Hafizh Zulfa; Wahyu Miran Antomi; Triaden Ade Putra
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5467

Abstract

Purpose: This program aims to assist and socialize digital marketing for MSMEs in Kelaten Village to improve their competitiveness in the digital economy era by enhancing knowledge, skills, and market reach through online platforms. Research Methodology: The program was implemented through socialization, training, and mentoring activities for MSMEs in Kelaten Village. It involved interactive workshops, practical demonstrations of digital marketing tools, and hands-on guidance in creating social media content and promoting products online. A participatory approach ensured active participant involvement. Results: The program significantly improved the digital literacy and marketing skills of MSMEs. Participants gained practical knowledge in using social media, e-commerce platforms, and digital promotional tools, enabling them to expand market reach, increase product visibility, and apply digital marketing strategies more confidently to support business growth. Conclusions: The community service program shows that digital marketing assistance can effectively empower MSMEs in Kelaten Village. By adopting digital tools, MSMEs are better prepared to compete, enhance sustainability, and support local economic development. Limitations: The program was constrained by its short duration, varying levels of digital literacy, limited internet connectivity, and restricted access to digital devices. Contributions: This program strengthens the digital capacity of MSMEs in Kelaten Village by providing practical digital marketing skills. It also offers a community-based empowerment model that can be replicated in other rural areas to support local economic development in the digital era.
Co-Authors Fazlida Mohd Razali Firmansyah Yunialfi Hafizh Zulfa Hendrawan Harahap Herlina Hikmani Inka Fernanda Putri Lis Linda Wati Muhammad Saputra Omega Septiani Gultom Sumaria Liswita Triaden Ade Putra Wahyu Miran Antomi