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All Journal JIMEK Journal of Economic Studies
Sheila Fairuz Nissa
Universitas Pembangunan Jaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Perencanaan Sumber Daya Manusia dalam Pengembangan Kompetensi Lingkungan Karyawan untuk Mendukung Decent Work dan Climate Action Sheila Fairuz Nissa; Nabila Dwi Amalia; Novelia Muzallifah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11945

Abstract

The development of climate change issues and the growing awareness of environmental sustainability have encouraged organizations to pay greater attention to human resource management that emphasizes not only productivity but also environmental sustainability. This study aims to examine human resource planning in developing employees' environmental competencies to support Decent Work and Climate Action. The study employed a Systematic Literature Review (SLR) method by collecting and analyzing relevant studies published between 2020 and 2025 from Google Scholar, SINTA, and ResearchGate. The findings indicate that human resource planning plays a significant role in developing environmental competencies through training programs, the enhancement of green skills, and the implementation of Green Human Resource Management (GHRM) practices. The development of environmental competencies enhances employees' environmental awareness, attitudes, and pro-environmental behaviors, thereby supporting organizational sustainability. Furthermore, the implementation of Decent Work through improved employee welfare, social protection, and workforce quality development constitutes an essential component of effective human resource management. Therefore, integrating environmental competencies into human resource planning contributes to organizational sustainability while supporting the achievement of sustainable development goals related to Decent Work and Climate Action.
Global Marketing Strategy and Competitive Advantage: Starbucks International Expansion Performance Sheila Fairuz Nissa; Nabila Dwi Amalia; Novelia Muzallifah
Journal of Economic Studies Vol. 1 No. 4 (2026)
Publisher : Riset Anak Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66618/q2580920

Abstract

This study examines global marketing strategies and competitive advantages in supporting Starbucks’ international expansion performance. Globalization and the development of the coffee industry have driven multinational companies not only to expand their markets but also to adapt their business strategies to the characteristics of consumers in various countries. This paper employs a literature review approach by analyzing various relevant books, journals, and scientific articles on global marketing strategies, competitive advantages, digital marketing, and Starbucks’ international expansion. The discussion reveals that Starbucks’ success in global expansion is influenced by the company’s ability to combine standardization and local adaptation strategies. Starbucks maintains its global brand identity through product quality, service, store ambiance, and customer experience, while still adapting its menu, marketing communications, and digital approaches to local culture and consumer preferences. Furthermore, Starbucks’ competitive advantage is reinforced by its premium brand image, product innovation, loyalty programs, digital marketing, and a customer experience concept that sets it apart from competitors. Nevertheless, Starbucks continues to face challenges such as competition from local brands, shifting consumer behavior, sustainability issues, and global social dynamics. Thus, an integrated, adaptive, and customer-oriented global marketing strategy is essential.
Co-Authors Nabila Dwi Amalia Novelia Muzallifah