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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Indonesia Sosial Sains
Pipit Nurvina
Universitas Bakrie
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Public Perceptions of Political Parties: A Thematic Analysis Based on Solomon's Perception Theory Pipit Nurvina
Jurnal Indonesia Sosial Sains Vol. 7 No. 6 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i6.2360

Abstract

This study aims to analyze public perceptions of political parties using Michael R. Solomon's perception theory framework. The low level of public trust in political parties in Indonesia is the main background of this study. Using a qualitative approach with thematic analysis methods, this study involved 10 purposively selected informants. Data were collected through in-depth interviews and analyzed through three coding stages: open coding, axial coding, and selective coding. The results identified eight main perception themes: (1) negative perceptions of political parties, (2) positive perceptions of political figures, (3) psychological burden, (4) social media as a source of information, (5) economic orientation, (6) political idealism, (7) apathy, and (8) changes in perception due to direct experience. Analysis using Solomon's perception theory shows that selective attention, selective distortion, selective retention, interpretation, perceived risk, and perceptual mapping play a significant role in shaping public perception. The majority of informants do not pay attention to political stimuli (selective attention), tend to distort positive information (selective distortion), and only remember negative information (selective retention). This study concludes that the crisis of trust in political parties is multidimensional and requires a repositioning strategy that includes increasing content salience, providing positive direct experiences, developing role models, and reducing perceived risk.
Cross-Media Strategy of Networked Private Local Television: A Case Study of SMTV Sumedang in the Digital Era Pipit Nurvina; Aryo Subarkah Eddyono
Communicatus: Jurnal Ilmu komunikasi Vol. 10 No. 1 (2026): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v10i1.54672

Abstract

The advancement of digital technology has compelled the media industry to adapt to shifting audience consumption patterns. Local television faces significant challenges due to the emergence of digital media and internet-based platforms. Despite growing scholarly attention to media convergence, existing studies focus primarily on single-platform transitions and fail to address the structural dynamics of network-affiliated private stations, leaving a gap regarding how such stations sustain relevance within national network structures while preserving local identity. This study examines the cross-media strategy adopted by SMTV, a private local television station affiliated with the Jawa Pos network, in navigating the media digitalization era. Employing a qualitative case study method through in-depth interviews with seven key informants, eight months of participatory observation, and documentation analysis, the findings reveal three specific outcomes: (1) SMTV positions itself at the cross-promotion and cloning stages of Dailey et al.’s (2005) convergence continuum, anchored by a TV-first production paradigm; (2) content is repurposed across YouTube, Instagram, and TikTok with platform-specific format adaptation, with initial indications toward integrated storytelling; and (3) three structural constraints, limited financial capital, network-affiliation content guidelines, and regulatory disparities, create a convergence ceiling preventing progression toward full convergence. Theoretically, the findings extend the convergence continuum framework by demonstrating that structural, regulatory, and network-affiliation factors significantly shape convergence trajectories in peripheral media markets of the Global South, challenging the assumption that convergence progression is primarily a function of organizational willingness.
Co-Authors Aryo Subarkah Eddyono