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All Journal Bulletin of Community Engagement Paradoks : Jurnal Ilmu Ekonomi
Perengki Susanto
Universitas Negeri Padang, Indonesia
Religion Arts Humanities Education Social Sciences Other

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Analisis Pemasaran Hijau dan Citra Merek Hijau terhadap Niat Membeli Hijau pada Produk The Body Shop yang Dimediasi oleh Kepercayaan Hijau Aprilia Ayu Pratama; Perengki Susanto
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2434

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran hijau dan citra merek hijau terhadap niat beli produk ramah lingkungan dengan kepercayaan hijau sebagai variabel mediasi pada konsumen The Body Shop di Kota Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 170 responden yang dipilih melalui purposive sampling. Analisis data dilakukan dengan Partial Least Square-Structural Equation Modelling (PLS-SEM) menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa pemasaran hijau berpengaruh positif dan signifikan terhadap niat membeli hijau dan kepercayaan hijau. Citra merek hijau hanya berpengaruh signifikan terhadap kepercayaan hijau, tetapi tidak berpengaruh signifikan terhadap niat membeli hijau. Kepercayaan hijau berpengaruh positif dan signifikan terhadap niat membeli hijau serta mampu memediasi pengaruh pemasaran hijau dan citra merek hijau terhadap niat membeli hijau.
Fostering Employee Performance through a Growth Mindset: Co-worker Support and Campus Environment as Mediating Mechanisms Juliandri Hasnur; Perengki Susanto; Rino Rino
Bulletin of Community Engagement Vol. 6 No. 2 (2026): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v6i2.2814

Abstract

This study investigates the effect of a growth mindset on employee performance, with coworker support and perceptions of the campus environment functioning as mediating variables among employees at two maritime polytechnics in Indonesia. The study aims to identify both the direct influence of growth mindset on performance and the mediating pathways conveyed by social support from colleagues and perceptions of the institutional environment. A quantitative survey using a structured questionnaire was conducted, and data were analyzed via Partial Least Squares–based structural equation modeling (PLS-SEM). Findings indicate that a growth mindset exerts a positive direct effect on employee performance and enhances both coworker support and perceptions of the campus environment; these two mediators significantly transmit the effect of growth mindset on performance, with the mediating role of the campus environment being more pronounced. In conclusion, fostering a growth-oriented mindset together with strengthening interpersonal relations among staff and improving institutional conditions constitutes an effective strategy to enhance employee performance in vocational institutions.
Co-Authors Aprilia Ayu Pratama Juliandri Hasnur Rino Rino