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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Hedi Cupiadi
Universitas Garut, Indonesia
Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Pemberian Kompensasi dan Motivasi Kerja Terhadap Kinerja Karyawan Dealer Motor Di Garut Rizqa Maulida; Hedi Cupiadi; Dody Hermana
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 3 (2026): Mei - Juli
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i3.2447

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemberian kompensasi dan motivasi kerja terhadap kinerja karyawan Dealer Motor di Garut. Metode penelitian menggunakan kuantitatif dengan pendekatan deskriptif verifikatif dengan teknik sampling jenuh atau sensus sehingga seluruh 34 karyawan aktif dijadikan responden. Pengumpulan data primer dilakukan melalui kuesioner berskala interval yang telah melalui pengujian validitas dan reliabilitas. Analisis data mencakup uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis menggunakan aplikasi SPSS. Hasil analisis deskriptif menunjukkan bahwa kompensasi, motivasi kerja, dan kinerja karyawan seluruhnya berada pada kategori Sangat Baik. Hasil uji hipotesis secara parsial menunjukkan bahwa kompensasi tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Sementara itu pengujian secara simultan menunjukkan bahwa kompensasi dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini mengimplikasikan bahwa penguatan motivasi kerja merupakan prioritas strategis, sementara sistem kompensasi berbasis kinerja perlu didesain ulang agar lebih berdiferensiasi.
PENGARUH ADVERTISING EXPOSURE FREQUENCY DAN ADVERTISING APPEAL LAZADA TERHADAP IMPULSIVE BUYING PENGGUNA APLIKASI LAZADA DI GARUT Mira Nur Aeni; Hedi Cupiadi; Hilman Rismanto
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 7 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sibatik.v5i7.4945

Abstract

This study aims to determine the influence of advertising exposure frequency and advertising appeal on impulsive buying amongst users of the Lazada app in Garut. Consumer behaviour on e-commerce platforms indicates that a high frequency of exposure to digital advertisements, coupled with the appeal of the advertisements displayed, can encourage consumers to make spontaneous purchases without prior planning. The approach used in this study is quantitative, employing an explanatory research method. Data collection was carried out by distributing questionnaires to Lazada app users in Garut who met the study criteria. The research sample comprised 100 respondents selected using purposive sampling. Data analysis was carried out using Structural Equation Modelling (SEM) based on Partial Least Squares (PLS) with the aid of SmartPLS 3.0 software. The results of the study indicate that Advertising Exposure Frequency has a positive and significant effect on Impulsive Buying. Furthermore, Advertising Appeal also has a positive and significant effect on Impulsive Buying. These findings suggest that the more frequently consumers are exposed to advertisements and the more appealing the advertisements are, the greater the tendency for consumers to make impulsive purchases. This study reinforces the findings of previous research and confirms the importance of the frequency of ad exposure and the appeal of advertisements in increasing impulsive purchasing behaviour among Lazada app users.
Pengaruh Compensation dan Job Security Terhadap Turnover Intention Karyawan Sales Dealer Motor di Garut Triono Helmi Saputra; Hedi Cupiadi; Alam Apriyanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 10 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i10.13449

Abstract

Turnover Intention is one of the issues that companies need to pay attention to because the high desire of employees to leave their jobs can disrupt the continuity of organizational activities. In sales jobs, this condition can be related to perceptions of compensation received as well as certainty and security in work. This study aims to determine the effect of Compensation and Job Security on Turnover Intention among sales employees at the Lima Motor Garut Dealership. The study used a quantitative approach with a survey method by distributing questionnaires to 35 sales employees. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that Compensation had a negative and significant effect on Turnover Intention, with a coefficient value of -0.482, a T-statistic of 3.789, and a P-value of 0.000. Meanwhile, Job Security had a negative but insignificant effect on Turnover Intention, with a coefficient of -0.243, a T-statistic of 1.554, and a P-value of 0.120. The R-square value of 0.340 indicates that compensation and job security explain 34.0% of the variation in turnover intention, while the Q²predict of 0.194 indicates that the model has predictive relevance. The results confirm that improving compensation quality is a crucial factor in reducing turnover intention among sales employees at the Lima Motor Garut Dealership.
Pengaruh Pemberian Kompensasi dan Motivasi Kerja Terhadap Kinerja Karyawan Dealer Motor Di Garut Rizqa Maulida; Hedi Cupiadi; Dody Hermana
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 3 (2026): Mei - Juli
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i3.2447

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemberian kompensasi dan motivasi kerja terhadap kinerja karyawan Dealer Motor di Garut. Metode penelitian menggunakan kuantitatif dengan pendekatan deskriptif verifikatif dengan teknik sampling jenuh atau sensus sehingga seluruh 34 karyawan aktif dijadikan responden. Pengumpulan data primer dilakukan melalui kuesioner berskala interval yang telah melalui pengujian validitas dan reliabilitas. Analisis data mencakup uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis menggunakan aplikasi SPSS. Hasil analisis deskriptif menunjukkan bahwa kompensasi, motivasi kerja, dan kinerja karyawan seluruhnya berada pada kategori Sangat Baik. Hasil uji hipotesis secara parsial menunjukkan bahwa kompensasi tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Sementara itu pengujian secara simultan menunjukkan bahwa kompensasi dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini mengimplikasikan bahwa penguatan motivasi kerja merupakan prioritas strategis, sementara sistem kompensasi berbasis kinerja perlu didesain ulang agar lebih berdiferensiasi.
Co-Authors Alam Apriyanto Dody Hermana Hilman Rismanto Mira Nur Aeni Rizqa Maulida Triono Helmi Saputra