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All Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Hairiyah Hairiyah
Universitas Bina Bangsa
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Other

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STRATEGI PROMOSI WISATA KERATON KAIBON DI KELURAHAN KASUNYATAN, KECAMATAN KASEMEN SERANG MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN MINAT PENGUNJUNG Jesika Hermania Putri; Efrilian Efrilian; Hairiyah Hairiyah; Ade Fauji
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.255

Abstract

This Community Service Program aims to improve the attractiveness of Keraton Kaibon tourism through social media-based promotion strategies in Kasunyatan Village, Kasemen District, Serang City. The main issue identified is the low optimization of digital promotion, resulting in unstable visitor numbers despite the site's high historical and cultural value. The program was implemented in Januari 2026 using a participatory action research approach combined with descriptive qualitative methods. Activities included observation, socialization, digital content creation training, content calendar development, and continuous mentoring of local communities and tourism managers. The results show a significant improvement in community digital literacy, with participants producing more than 200 photos, 15 short videos, and 25 promotional posters distributed through Instagram, TikTok, and Facebook. Social media reach increased to more than 5,000 accounts within two weeks of implementation. In addition, the program positively impacted local micro-economies, as increased tourist visits boosted small vendors’ income around the tourism site. The study concludes that structured and consistent social media-based tourism promotion, supported by community empowerment, effectively enhances tourist interest and strengthens the sustainability of heritage tourism development.
Optimalisasi Manajemen Biaya, Penguatan Branding, dan Legalitas Usaha sebagai Upaya Meningkatkan Daya Saing UMKM Rika Kartika; Firdhza Ayu Mahesa; Fajar Al – Wahid; Hairiyah Hairiyah; Fitria Sari
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 3 (2026): Volume 10 Nomor 3 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i3.29678

Abstract

UMKM tape singkong menghadapi kendala dalam penentuan harga jual, pencatatan keuangan, branding, pemasaran digital, dan legalitas sehingga daya saing masih rendah. Solusi yang ditawarkan berupa pendampingan perhitungan HPP dan penentuan harga jual, pencatatan keuangan sederhana, penguatan branding, pemasaran digital, dan pengurusan legalitas usaha untuk mendukung pengelolaan usaha dan daya saing UMKM tape singkong. Metode Pelaksanaan PKM menggunakan pendampingan partisipatif melalui observasi dan identifikasi masalah, sosialisasi, pelatihan, praktik, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan bahwa mitra mampu menghitung HPP sebesar Rp6,628/kg, menyusun pencatatan kas dan laporan laba rugi sederhana, memiliki identitas serta media promosi, memanfaatkan media sosial, memperoleh NIB, dan memenuhi persyaratan PIRT. Harga jual Rp7.000/kg hanya memperoleh keuntungan Rp. 373/ kg, sehingga diperlukan evaluasi harga jual dan efisiensi biaya produksi.
Co-Authors Efrilian Efrilian Fajar Al – Wahid Fauji, Ade Firdhza Ayu Mahesa Fitria Sari Jesika Hermania Putri Rika Kartika