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All Journal FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Educate: Journal of Community Service in Education
Sri Hilmi Pujihartati
Universitas Sebelas Maret, Indonesia
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Perguruan Tinggi dan BUMDes dalam Pelatihan Pemasaran Online di Kalangan Kelompok Pengrajin Batik Tulis Girilayu Mahendra Wijaya; Sri Hilmi Pujihartati; Sudarsana; Yustia Atsanatrilova Adi; Alfina Ananda Putri; Fatimah Azzahro; Luthfi Fatimah; Sekar Ayu Nugraheni; Dinda Andira
Educate: Journal of Community Service in Education Vol 5 No 2 (2025): Educate: Journal of Community Service in Education
Publisher : Universitas Veteran Bangun Nusantara

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Abstract

Peran Perguruan Tinggi dan BUMDes Giri Makmur untuk mendukung kegiatan usaha batik tulis dalam menghadapi krisis ekonomi di Desa Wisata Girilayu adalah dengan melakukan pelatihan pemasaran online. Perguruan Tinggi dan BUMDes sebagai fasilitator edukasi pemasaran online dan sasarannya adalah dua belas kelompok pengrajin batik tulis. Peserta pelatihan kelompok pengrajin batik menggunakan teknologi handphone dan laptop. Kegiatan ini bertujuan untuk mengedukasi kelompok pengrajin batik tulis agar mampu memanfaatkan teknologi handphone sebagai alat pemasaran online. Tujuan lainnya untuk mengetahui sejauh mana dampak positif dari pelatihan pemasaran online bagi kelompok pengrajin batik tulis. Pelatihan ini menggunakan metode partisipatif melalui tiga tahapan yang diterapkan secara langsung kepada kelompok pengrajin batik di Desa Wisata Girilayu, yakni ceramah, diskusi, dan praktik. Hasil pelaksanaan pelatihan pemasaran online menunjukkan berjalan secara efektif. Para peserta kelompok pengrajin batik tulis berpartisipasi secara aktif dari tahap pertama sampai tahap terakhir. Kelompok pengrajin batik tulis mulai aktif dan konsisten dalam mengelola media sosial untuk pemasaran online. Para konsumen batik tulis baik lokal, nasional, maupun global di Desa Wisata Girilayu menunjukkan perubahan dari konsumen pasif menjadi konsumen potensial dan cenderung meningkatkan permintaan batik tulis. Keberlangsungan usaha kelompok pengrajin batik tulis di Desa Wisata Girilayu terus berlanjut hingga kini. Kata kunci: BUMDes, Pelatihan, Pemasaran Online
Governmentality, Religion, and Sustainability: Reinterpreting Marine Tourism Governance in the SDGs Era Faline Izza Nisa'u; Siti Zunariyah; Sri Hilmi Pujihartati
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 10 No. 2 (2025): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v10i2.6550

Abstract

This research is in the field of religious, social, and cultural studies, focusing on marine tourism governance from the perspective of governmentality and the interaction between power, spirituality, and sustainability. Papuma Beach in Jember Regency was chosen as the study location because it illustrates the complexity of coastal tourism management, which is fraught with economic interests and formal power, but on the other hand has a strong spiritual value system in the local community. This research aims to identify the forms of power at work in tourism management and understand how religion plays a role in the production of meaning around sustainability and resistance to technocratic development models. The methods used are a critical qualitative approach with participatory observation techniques, in-depth interviews, and documentary studies. The results show that the dominance of the state and market in the management of Papuma tourism creates cultural dislocation and marginalization of local communities. However, the community has developed various forms of symbolic resistance and alternative practices based on religious values and local wisdom. This study contributes to the development of governmentality theory in a local context and expands the discourse on sustainability by integrating maqāṣid al-sharī‘ah and eco-theology as analytical frameworks. In conclusion, equitable tourism development can only be achieved through participatory governance rooted in community values. These findings are important as a basis for formulating contextual, fair, and locally rooted sustainable tourism policies.
Co-Authors Alfina Ananda Putri Dinda Andira Faline Izza Nisa'u Fatimah Azzahro Luthfi Fatimah Mahendra Wijaya Sekar Ayu Nugraheni Siti Zunariyah Sudarsana Yustia Atsanatrilova Adi