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All Journal Educate: Journal of Community Service in Education
Deden Prayitno
Perbanas Institute, Indonesia
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Partnership Models to Strengthen the Promotion of Sustainable Tourism at Gunung Padang Site, Tourism Destination, West Java, Indonesia Fangky Antoneus Sorongan; Hardy R Hermawan; Jan Prince Permata; Raka Fahlevi; Deden Prayitno; Mercurius Broto Legowo; Haniza Mahad; Rahmawati Mohd Yusof; Trần Trương Thanh Trang
Educate: Journal of Community Service in Education Vol 5 No 2 (2025): Educate: Journal of Community Service in Education
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/educate.v5i2.7351

Abstract

The Gunung Padang site in West Java is a cultural and historical tourism destination with great potential to attract domestic and international tourists. However, the promotion of this destination still faces several challenges, including limited infrastructure, suboptimal use of digital technology-based promotions, and a lack of strong synergy among stakeholders. This International Community Service Activity aims to develop an effective partnership model through the Penta Helix model, thereby strengthening the promotion of the Gunung Padang Site in West Java, Indonesia. Using a descriptive qualitative approach, this study collected data through in-depth interviews, field observations, and document analysis, involving local government officials, site managers, local communities, academics, and tourism industry players. The results of this community service activity show that the Pentahelix-based partnership model (government, academics, business sector, community, and media) can increase synergy in the promotional strategy for the Gunung Padang site destination in West Java. Through this collaborative activity, we can optimize digital promotion and develop integrated tourism packages. At the same time, we can increase local community involvement to support destination sustainability. Implementing this inclusive partnership model effectively strengthens the competitiveness of the Gunung Padang Site as a leading tourism destination in West Java.
Implementing the Triple Bottom Line Concept to Support the Development of Sustainable Educational Tourism Deden Prayitno; Fangky Antoneus Sorongan; Hardy R Hermawan; Jan Prince Permata; Broto Legowo; Raka Fahlevi; Suharyanto; Rahmawati Mohd Yusof; Trần Trương Thanh Trang
Educate: Journal of Community Service in Education Vol 6 No 1 (2026): Educate: Journal of Community Service in Education
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/educate.v6i1.8270

Abstract

The development of sustainable educational tourism faces various challenges, including the need for ongoing site conservation, limited community participation in educational tourism related to historical interpretation, and the lack of integration of local economic potential into this tourism development. This international community service program aims to implement the Triple Bottom Line (TBL) concept in developing sustainable educational tourism. The activity took place at Gunung Padang in Cianjur, West Java. The methods used in Community Service activities include problem assessment based on the implementation of TBL concepts, Focus Group Discussions with stakeholders, and evaluation of activities through participant discussions.  The results of the study show that implementing the Triple Bottom Line Concept effectively supports the development of sustainable educational tourism at the Gunung Padang Site by supporting environmental conservation, social empowerment, local economic growth, and that the activities received positive evaluations from participants. This study highlights that implementing the Triple Bottom Line Concept encourages sustainable educational tourism by balancing economic, social, and environmental dimensions, and implies the importance of stakeholder collaboration in sustainability-oriented policies and practices.
Co-Authors Broto Legowo Fangky Antoneus Sorongan Haniza Mahad Hardy R Hermawan Jan Prince Permata Mercurius Broto Legowo Rahmawati Mohd Yusof Raka Fahlevi Suharyanto Trần Trương Thanh Trang