Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Educational Sciences
Syafa’at Ariful Huda
Education Management, Faculty of Education, State University of Jakarta, East Jakarta, 13220, Indonesia
Religion Humanities Education Library & Information Science Other

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Trends and Implementation of School Branding Strategies to Increase Public Trust: Systematic Literature Review Nabilah Khonsa; Rugaiyah Rugaiyah; Desi Rahmawati; Syafa’at Ariful Huda
Journal of Educational Sciences Vol. 10 No. 6 (2026): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.10.6.p.715-731

Abstract

The phenomenon of declining public interest in a number of schools indicates that public trust has become a strategic issue in education management. This study aims to analyze how school branding strategies can increase public trust and identify the most influential branding components in building the reputation of educational institutions. The research method used is a Systematic Literature Review (SLR) with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) approach, examining scientific publications published in 2020–2025 obtained through Publish or Perish from the Scopus and Google Scholar databases. The results show that school branding is not only related to promotion or visual identity, but is a sustainable managerial strategy that encompasses the quality of educational services, information transparency, academic reputation, and the use of digital media. The study concludes that school branding strategies play a crucial role in building social trust between schools and the community, as well as being a strategic factor in supporting the reputation, sustainability, and competitiveness of educational institutions amidst the dynamics of change and increasing public demands.
Enhancing the Competitiveness of Islamic Elementary Schools through Service Differentiation and School Image Modernization Maya Diaz Restarie; R Madhakomala R Madhakomala; Siti Zulaikha; Syafa’at Ariful Huda
Journal of Educational Sciences Vol. 10 No. 1 (2026): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.10.1.p.1252-1264

Abstract

This study aims to analyze the direction and trends of research on service differentiation and school image as a competitiveness strategy for Islamic elementary schools in the modern education era. The study employed a Systematic Literature Review (SLR) using the PRISMA method, drawing data from Scopus and Google Scholar within the 2020–2025 range. A total of 98 articles were identified based on relevant keywords. After a systematic selection process and screening using inclusion–exclusion criteria, 29 articles were considered eligible for deeper analysis. The findings indicate that recent research trends focus on the synergy between service quality, school image, and digital transformation as the main pillars of competitiveness among Islamic educational institutions. Cluster analysis revealed four dominant themes: school image and reputation, service quality and competitive advantage, digital branding strategies, and the local context of Islamic schools in Indonesia. This study demonstrates that the success of Islamic elementary schools in the modern era is determined not only by religious values but also by institutional capability in managing services, building digital reputation, and developing public trust strategically.
Co-Authors Desi Rahmawati Maya Diaz Restarie Nabilah Khonsa R Madhakomala R Madhakomala Rugaiyah Rugaiyah Siti Zulaikha