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All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan Journal of Business Economics and Management
Rani Indriani
Universitas Pelita Bangsa
Economics, Econometrics & Finance Other

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PENGARUH KESIAPAN ORGANISASI DAN PERUBAHAN STRUKTUR ORGANISASI TERHADAP KINERJA UMKM DENGAN TRANSFORMASI DIGITAL SEBAGAI VARIABEL MEDIASI PADA UMKM KULINER DI CIKARANG BARAT Rani Indriani; Siti Aswah; Helga Betty Deviyanti; Mohammad Mozart; Aulia Ananta Nurrochim
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/thd43b69

Abstract

This study aims to examine the impact of organizational readiness and changes in organizational structure on the performance of culinary SMEs in West Cikarang, with digital transformation as a mediating variable. This study employs a quantitative approach, using a questionnaire distributed to 100 respondents, including owners and employees of culinary SMEs, as the data collection method. Sampling was conducted using random selection, and data analysis employed the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method via the SmartPLS software. The findings of this study indicate that organizational readiness has a positive and significant impact on digital transformation, as do changes in organizational structure, which also contribute positively and significantly to digital transformation. Furthermore, digital transformation was found to have a positive and significant impact on SME performance. However, no significant direct influence of organizational readiness or organizational structural changes on performance was found. Moreover, digital transformation can serve as a mediator between organizational readiness, organizational structural changes, and SME performance. These results confirm that improving the performance of culinary SMEs is more effectively achieved through strengthening digital transformation supported by organizational readiness and a flexible organizational structure.
Analisis SWOT: Peran Dan Tantangan Toko Sembako Suci Dalam Menghadapi Persaingan Digital Rani Indriani; Putri Nayla; Anisatul Faradila Suci; Pupung Purnamasari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Grocery stores have an important role in supporting the local economy and meeting the basic needs of the community. This study aims to analyze the role and challenges of Toko Sembako Suci in facing market competition in the East Cikarang area through a SWOT analysis approach. The research method used is a qualitative approach with case study techniques, observation, interviews, and documentation. The results show that this store has several strengths such as strategic location, lower prices, personalized service, and QRIS digital payment. However, the store also faces weaknesses in manual stock management, limited capital, and lack of digital marketing. Based on the results of the SWOT analysis, a development strategy was formulated in the form of operational digitalization, development of delivery services, access to training programs and capital from the government, and cooperation with local suppliers. This research provides strategic recommendations to improve the competitiveness of similar MSMEs in facing modern market competition..
Co-Authors Anisatul Faradila Suci Aulia Ananta Nurrochim Helga Betty Deviyanti Mohammad Mozart Pupung Purnamasari Putri Nayla Siti Aswah