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All Journal JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Ekonomi Bisnis dan Kewirausahaan
Muhammad Fadzry
Universitas Lampung
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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PENGUATAN IDENTITAS DIGITAL DAN STRATEGI PROMOSI UMKM MELALUI PEMBUATAN QR CODE, PENDAFTARAN GOOGLE MAPS, DAN BANNER USAHA DI LINGKUNGAN II KELURAHAN SUKARAME BARU Siti Afifah Azzahra; Nayla Yuri Natasya; Melanda Cahya Aqila; Rade Sidauruk; Vidia Tri Astuti; Muhammad Fadzry; Aldiva Mukhsin; Dwi Nugroho
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ypr7mg16

Abstract

Digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to establish a clear business identity and an integrated promotional strategy. Field observations conducted in Lingkungan II, Sukarame Baru Village, revealed that a number of MSME operators had not yet developed visual identity banners and had not registered their businesses on digital platforms such as Google Maps, resulting in limited visibility and marketing reach. This Community Service (PKM) activity aims to strengthen the digital identity of MSMEs and enhance the effectiveness of their promotional efforts through the creation of banners, QR Codes, and digital business location registration. The method employed was a participatory action approach, encompassing the stages of observation, planning, implementation, and evaluation carried out in collaboration with business operators. The results indicated a success rate of 90%, marked by improved business accessibility, greater ease for consumers in locating businesses, and an increased understanding among MSME operators of the importance of integrating offline and digital promotion. This program demonstrates that targeted strengthening of visual and digital identity is capable of sustainably improving the competitiveness of MSMEs in the digital economy era.
Pemanfaatan Teknologi IoT dalam Mewujudkan Konsep Smart Campus di Era Digital Muhammad Rykho Ahra; Muhammad Fadzry; Edward Daniel Banjarnahor; Marco Fadhillah Ikhlas; Yennie Agustin MR
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 4 (2025): December : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i4.892

Abstract

Transformasi digital di perguruan tinggi semakin berkembang dengan hadirnya Internet of Things (IoT), yang memungkinkan integrasi perangkat, sensor, dan sistem informasi dalam satu ekosistem digital kampus. Konsep Smart Campus memanfaatkan IoT untuk meningkatkan efisiensi operasional, keamanan, kenyamanan, serta mendukung proses pembelajaran modern. Penelitian ini bertujuan mengkaji pemanfaatan teknologi IoT dalam mewujudkan Smart Campus serta menganalisis tantangan dan peluang implementasinya. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data melalui studi literatur, observasi, dan wawancara. Hasil penelitian menunjukkan bahwa IoT memberikan kontribusi signifikan dalam pengelolaan energi, sistem absensi otomatis, monitoring keamanan, dan manajemen fasilitas kampus. Namun, tantangan terkait infrastruktur jaringan, keamanan data, dan kesiapan sumber daya manusia masih menjadi hambatan utama. Penelitian ini merekomendasikan perencanaan implementasi IoT yang komprehensif untuk mendukung transformasi Smart Campus secara optimal.
Co-Authors Aldiva Mukhsin Dwi Nugroho Edward Daniel Banjarnahor Marco Fadhillah Ikhlas Melanda Cahya Aqila Muhammad Rykho Ahra Nayla Yuri Natasya Rade Sidauruk Siti Afifah Azzahra Vidia Tri Astuti Yennie Agustin MR