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All Journal International Journal of Engineering, Technology and Natural Sciences (IJETS)
Novi Purnama Sari
Jakarta State Polytechnic, Depok, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Developing Mie Lidi X Packaging Concept Using Kansei Engineering Method Novi Purnama Sari; Abigail Octavia Situmorang; Hijri Syamsuddin; Nadia Nur Rizkiani
Jurnal Internasional Teknik, Teknologi dan Ilmu Pengetahuan Alam Vol 7 No 2 (2025): International Journal of Engineering, Technology and Natural Sciences
Publisher : Universitas Teknologi Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijets.v7i2.430

Abstract

Packaging design plays a critical role in influencing consumer purchasing decisions, as it functions not only as a protective medium but also as a key marketing instrument. Although having an established market, Mie Lidi X currently employs overly simple packaging that offers limited visual appeal and inadequate product protection. This study aims to develop an improved packaging design concept that aligns with consumer preferences and emotional responses. A Kansei Engineering approach was employed to capture consumers’ affective perceptions of packaging, supported by Principal Component Analysis (PCA) to identify dominant design dimensions. Data were collected through questionnaires distributed to 31 respondents, of whom 74.2% indicated that packaging design is very important, while the remainder considered it important. In addition, observational analysis identified 57 packaging samples and 37 Kansei words relevant to snack packaging. PCA results revealed four principal components with eigenvalues greater than one and a cumulative explained variance exceeding 80%. These components were subsequently interpreted with the assistance of expert panelists. The resulting design concepts were identified as PC1 “Simple–Vintage,” PC2 “Attractive–Fragile,” PC3 “Strong–Modern,” and PC4 “Sustainable–Irrelevant.” The findings provide a conceptual foundation for developing packaging designs that better reflect consumer preferences. However, this study is limited to the identification of design concepts and does not yet translate these concepts into specific visual or structural design elements. Future research is therefore recommended to operationalize the identified concepts into concrete packaging attributes and to evaluate their impact on consumer behavior and product performance.
The Determining Ko Atek’s Cakue Packaging Concept through Kansei Engineering Methodology Novi Purnama Sari; Dimas Priyo Wicaksono; Khairunnisa Aristanti; Sesar Chairudin Slamet
Jurnal Internasional Teknik, Teknologi dan Ilmu Pengetahuan Alam Vol 7 No 1 (2025): International Journal of Engineering, Technology and Natural Sciences
Publisher : Universitas Teknologi Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijets.v7i1.443

Abstract

Cakue Ko Atek is one of the culinary MSMEs in Jakarta that has been famous since 1971 until now. Cakue Ko Atek products have faced several challenges, especially in the packaging aspect, which still has many shortcomings, namely not having a clear product identity, using recycled paper, and being packaged with plastic, making it less attractive to consumers and having an impact on the environment. This packaging development research aims to formulate a new packaging design concept that is more aesthetic and functional but meets consumer expectations and desires. To achieve this goal, the Kansei Engineering method was applied in the process of determining the packaging concept with the aim of understanding and interpreting consumer perceptions of the ideal packaging design. The collected consumer perception data are then processed with the Principal Component Analysis (PCA) method to simplify the Kansei word data and find the main components in consumer perceptions. The analysis was conducted using R software to identify relevant key design concepts based on PCA. The results of this analysis showed that there was one Principal Component (PC) with the highest standard deviation in PC 1, which amounted to 6.686, which became the basis for formulating the design concept. The resulting design concept, based on the positive and negative quadrant analysis data on PC 1, is Usable-Simple, which reflects consumer needs for packaging that is easy to use and has a simple yet effective appearance. This research only produces design concepts that are in accordance with consumer preferences and has not evaluated specific design elements that can be implemented on packaging based on the concepts that have been formulated.
Co-Authors Abigail Octavia Situmorang Dimas Priyo Wicaksono Hijri Syamsuddin Khairunnisa Aristanti Nadia Nur Rizkiani Sesar Chairudin Slamet