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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Educational Learning and Innovation (ELIa) Jurnal Publikasi Ilmu Manajemen Jurnal Kabar Masyarakat Jurnal Ventilator: Jurnal Riset Ilmu Kesehatan dan Keperawatan Jurnal Pendidikan dan Sosial Humaniora Stability: Journal of Management and Business
Albertus Setyo Sumargo
Universitas Telogorejo Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Analysis of New Student Information Sources in Determining College Choices Nana Noviada Kwartawaty; Albertus Setyo Sumargo; Achmad Solechan
Journal of Educational Learning and Innovation (ELIa) Vol. 6 No. 1 (2026): Journal of Educational Learning and Innovation (ELIa)
Publisher : Institut of Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/elia.v6i1.1106

Abstract

This study aims to analyze the information sources used by new students in determining their college choices, identify the most dominant sources, and evaluate their effectiveness based on conversion rates from applicants to accepted students. Previous studies tend to examine the influence of individual channels such as social media, websites, or interpersonal factors separately, without integrating the dual dimensions of reach (awareness) and conversion (decision effectiveness). This limitation creates a gap in developing data-driven and strategically targeted higher education promotion models. This study employs a descriptive quantitative approach using secondary data from 4,028 applicants, of which 798 were accepted. Data were analyzed using frequency distributions, percentages, and conversion rate analysis across various information sources. The findings indicate a clear distinction between information sources that generate awareness and those that drive conversion. School promotions and guidance counselors dominate in terms of reach, while interpersonal sources (family and friends) and digital channels (WhatsApp, websites, and Instagram) demonstrate higher conversion effectiveness. The novelty of this study lies in its integrative approach that simultaneously evaluates reach and conversion across multiple information sources, offering a more comprehensive understanding of student decision-making. Practically, this study provides a data-driven foundation for designing integrated promotion strategies, where offline channels enhance awareness and digital as well as interpersonal channels optimize conversion outcomes.
WHEN RESOURCES ARE NOT ENOUGH: LOCAL KNOWLEDGE AS A KEY DRIVER OF SME’s PERFORMANCE Ahmad Hafiyyan Shibghatalloh; Arisanti Ayu Wardhani; Hasan Aminda Syafrudin; Achmad Solechan; Albertus Setyo Sumargo; Lubertus Wahyu Priyo Dwiantoro
STABILITY : Journal of Management and Business Vol. 8 No. 2 (2025): Vol 8 No 2 (2025)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/yp5crx85

Abstract

This study aims to examine the relationships between resources, local knowledge, and SME’s performance by integrating the Resource-Based View and Knowledge-Based View perspectives. A quantitative cross-sectional approach was employed using primary data collected through a structured questionnaire. The study was conducted among batik MSMEs in Pekalongan, Central Java, Indonesia. A purposive sampling technique was applied with specific criteria. A total of 100 MSMEs were selected as the research sample. Data analysis was carried out using (PLS-SEM) with SmartPLS. The results show that resources do not have a significant direct effect on MSME performance, indicating that resource availability alone is insufficient to improve business outcomes. However, resources have a significant positive effect on local knowledge, and local knowledge significantly influences MSME performance. Furthermore, the mediation analysis confirms that local knowledge fully mediates the relationship between resources and MSME performance.
PERSEPSI MAHASISWA BARU MEMILIH PTN ATAU PTS: STUDI NETNOGRAFI DI JAWA TENGAH-DIY Nana Noviada Kwartawati; Albertus Setyo Sumargo; Swanny Trikajanti Widyaatmadja
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8t94jb83

Abstract

Media sosial saat ini berfungsi sebagai platform utama bagi calon siswa untuk memeriksa dan mempertimbangkan pilihan mereka antara perguruan tinggi negeri dan swasta. Dengan menggunakan metode netnografi, penelitian ini meneliti persepsi dan pertimbangan mahasiswa baru di Jawa Tengah dan DIY ketika mereka memilih antara PTN atau PTS. Data dengan tagar populer seperti #UTBK, #SNBT, #PTSUnggulan, dan #PejuangPTN dikumpulkan dari interaksi publik di Twitter, Instagram, dan TikTok dari tahun 2023 hingga 2025.  Tema-tema utama dalam percakapan digital diidentifikasi melalui analisis isi kualitatif. Studi ini menemukan enam komponen utama yang memengaruhi pertimbangan mahasiswa baru: biaya kuliah, akreditasi dan kualitas, prospek kerja, prestise, lokasi, dan fasilitas kampus. PTS berusaha untuk menonjolkan fasilitas modern, fleksibel, dan kualitas tertentu melalui strategi promosi digital, sedangkan PTN biasanya dianggap lebih baik dalam hal biaya, prestise, dan prospek karir.   Hasilnya menunjukkan bahwa media sosial memiliki peran yang signifikan dalam membentuk persepsi kolektif siswa yang akan masuk universitas. PTN harus mempertahankan kualitas meskipun ada peningkatan daya tampung, sementara PTS harus memperkuat strategi beasiswa dan citra kualitas, menurut penelitian ini.   Implikasi praktis ditujukan kepada pembuat kebijakan untuk membuat ekosistem pendidikan tinggi yang mengimbangi PTN dan PTS.
Pendampingan Pengembangan Brand Identity UMKM Berbasis Design Thinking untuk Meningkatkan Daya Saing Digital di Wilayah Klipang, Semarang Lubertus Wahyu Prio Dwiantoro; Achmad Solechan; Hasan Aminda Syafrudin; Anna Erlina Christianti; Rina Dyah Wahyuningsih; Albertus Setyo Sumargo
Jurnal Kabar Masyarakat Vol. 4 No. 3 (2026): Agustus: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i3.4885

Abstract

The development of the digital economy has intensified competition among Micro, Small, and Medium Enterprises (MSMEs), making the ability to establish a strong brand identity an essential factor in improving business competitiveness. However, many MSMEs in Klipang, Sendangmulyo Sub-district, Semarang City, still face challenges in developing professional visual identities, including limited knowledge of branding concepts, the absence of representative logos, and inconsistent application of visual elements in digital promotional media. This community service program aims to enhance the capacity of MSME actors in designing logos and developing brand identity through a Design Thinking approach as a strategy to strengthen business competitiveness in the digital economy era. The program was implemented using the Design Thinking framework, consisting of five stages: Empathize, Define, Ideate, Prototype, and Test. These stages were carried out through field observations, identification of MSME branding needs, brand concept exploration workshops, logo design training, brand story development assistance, and evaluation of visual identity implementation in digital promotional platforms. The target participants were 30 MSME actors in Klipang from various business sectors, including culinary, fashion, handicrafts, services, and trading. The results indicate that the Design Thinking approach successfully facilitated the development of structured visual identities for MSMEs through the creation of primary logos, alternative logos, monochrome versions, and transparent versions for each participant. Furthermore, the program improved participants’ understanding of brand identity, brand story development, and digital branding implementation to support marketing activities. The participatory process throughout the Design Thinking stages encouraged active involvement among MSME actors, resulting in brand identities that better represent the characteristics and values of their businesses. This community service activity demonstrates that Design Thinking can serve as an effective user-centered framework for MSME branding assistance, supporting the improvement of business readiness and competitiveness in the digital economy ecosystem.
Business Capability and Creativepreneurship Readiness Predicting In-novative Business Model Quality in Semarang MSMEs Albertus Setyo Sumargo; Ahmad Hafiyyan Shibghatalloh; Swanny Trikajanti Widyaatmadja
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6807

Abstract

Creative micro, small, and medium enterprises (MSMEs) often recognize the value of innovation yet struggle to translate creative ideas into coherent business models because execution requires capabilities beyond creativity itself. This study examines whether perception of creativepreneurship and basic business capability predict creativepreneurship readiness, and whether readiness predicts innovative business model quality among creative and potentially creative MSMEs in Semarang, Indonesia. A cross-sectional survey yielded 102 responses; 78 complete cases met the prespecified eligibility criteria and were analyzed using PLS-SEM in SmartPLS 4 with 2,000 bootstrap subsamples. Basic business capability was strongly associated with readiness (β = 0.631, p < 0.001), while perception showed a smaller but positive directional association (β = 0.213, t = 1.907, one-tailed p = 0.028). Readiness strongly predicted innovative business model quality (β = 0.784, p < 0.001). The model explained 59.7% of readiness variance and 61.5% of business-model variance, with positive Q² values. The findings indicate that favorable perceptions are most useful when supported by practical routines in digital marketing, finance, operations, networking, storytelling, and business-model experimentation. Because the design is cross-sectional and some construct content overlaps, the coefficients are interpreted as predictive associations rather than causal effects.
Model Manajemen Strategis untuk Memprediksi Keputusan Pendidikan Generasi Z di Era Transformasi Digital Nana Noviada Kwartawaty; Albertus Setyo Sumargo; Glenda Angeli; Achmad Solechan
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 6 No. 2 (2026): Juni: Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v6i2.11182

Abstract

Digital transformation has significantly reshaped the higher education landscape, particularly in how prospective students seek information and make decisions. Generation Z, raised in the digital era, demonstrates distinct evaluation patterns by emphasizing digital experience, perceived educational value, and career prospects. This condition urges universities to develop management strategies that integrate institutional strategic capabilities with digital transformation to attract new students. This study aims to develop and evaluate a strategic management model to predict Generation Z’s educational choices. A quantitative exploratory approach was employed, involving 300 high school and vocational students at the stage of making higher education decisions. The variables examined include strategic management capability, digital transformation, perceived value, career orientation, and educational decisions, measured using a five-point Likert scale questionnaire. Data were analyzed using SEM-PLS. The results indicate that digital transformation and strategic management capability significantly influence perceived value, which in turn affects educational decisions. Career orientation emerges as the most dominant factor. This study contributes theoretically by proposing an integrated predictive model and offers practical implications for developing digital and career-oriented educational strategies.
Pemetaan Metodologi, Outcome, dan Bukti Efektivitas Intervensi K3 pada Institusi Kesehatan di Indonesia: (Scoping Review Jurnal Terindeks Sinta Periode 2000-2026) Swanny Trikajanti Widyaatmadja; Ellyzabeth Sukmawati; Albertus Setyo Sumargo
Jurnal Ventilator Vol. 4 No. 1 (2026): Jurnal Ventilator
Publisher : Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59680/ventilator.v4i1.2383

Abstract

This study maps methodological patterns, outcome domains, and the strength of evidence on the effectiveness of occupational health and safety (OHS) interventions in Indonesian healthcare institutions. The review used a scoping review approach based on PRISMA-ScR and the Population-Concept-Context framework. Articles published between 2000 and 2026 were searched through SINTA/GARUDA, journal portals, and Google Scholar. Twelve studies met the inclusion criteria, and all were conducted in hospital settings. Cross-sectional and qualitative designs were the most common approaches, while the dominant intervention or evaluation forms were personal protective equipment (PPE) compliance audits, supervision, risk assessment, and hospital OHS program reviews. The most frequently reported outcomes were PPE compliance, hazard identification and risk assessment, and implementation of hospital OHS components. Most studies were still positioned at evidence level 0-1, indicating limited capacity to demonstrate causal effectiveness. Overall, the literature remains stronger in describing problems and procedural compliance than in measuring intervention impact. Future studies should employ stronger evaluative designs, include harder outcomes, and extend the evidence base to clinics, primary care facilities, pharmacies, laboratories, and other supporting healthcare units.
Co-Authors Achmad Solechan Anna Erlina Christianti Arisanti Ayu Wardhani Ellyzabeth Sukmawati Glenda Angeli Hasan Aminda Syafrudin Lubertus Wahyu Prio Dwiantoro Lubertus Wahyu Priyo Dwiantoro Nana Noviada Kwartawaty Rina Dyah Wahyuningsih Shibghatalloh, Ahmad Hafiyyan Swanny Trikajanti Widyaatmadja