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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Educational Learning and Innovation (ELIa) Stability: Journal of Management and Business
Albertus Setyo Sumargo
Universitas Telogorejo Semarang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Analysis of New Student Information Sources in Determining College Choices Nana Noviada Kwartawaty; Albertus Setyo Sumargo; Achmad Solechan
Journal of Educational Learning and Innovation (ELIa) Vol. 6 No. 1 (2026): Journal of Educational Learning and Innovation (ELIa)
Publisher : Institut of Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/elia.v6i1.1106

Abstract

This study aims to analyze the information sources used by new students in determining their college choices, identify the most dominant sources, and evaluate their effectiveness based on conversion rates from applicants to accepted students. Previous studies tend to examine the influence of individual channels such as social media, websites, or interpersonal factors separately, without integrating the dual dimensions of reach (awareness) and conversion (decision effectiveness). This limitation creates a gap in developing data-driven and strategically targeted higher education promotion models. This study employs a descriptive quantitative approach using secondary data from 4,028 applicants, of which 798 were accepted. Data were analyzed using frequency distributions, percentages, and conversion rate analysis across various information sources. The findings indicate a clear distinction between information sources that generate awareness and those that drive conversion. School promotions and guidance counselors dominate in terms of reach, while interpersonal sources (family and friends) and digital channels (WhatsApp, websites, and Instagram) demonstrate higher conversion effectiveness. The novelty of this study lies in its integrative approach that simultaneously evaluates reach and conversion across multiple information sources, offering a more comprehensive understanding of student decision-making. Practically, this study provides a data-driven foundation for designing integrated promotion strategies, where offline channels enhance awareness and digital as well as interpersonal channels optimize conversion outcomes.
WHEN RESOURCES ARE NOT ENOUGH: LOCAL KNOWLEDGE AS A KEY DRIVER OF SME’s PERFORMANCE Ahmad Hafiyyan Shibghatalloh; Arisanti Ayu Wardhani; Hasan Aminda Syafrudin; Achmad Solechan; Albertus Setyo Sumargo; Lubertus Wahyu Priyo Dwiantoro
STABILITY : Journal of Management and Business Vol. 8 No. 2 (2025): Vol 8 No 2 (2025)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/yp5crx85

Abstract

This study aims to examine the relationships between resources, local knowledge, and SME’s performance by integrating the Resource-Based View and Knowledge-Based View perspectives. A quantitative cross-sectional approach was employed using primary data collected through a structured questionnaire. The study was conducted among batik MSMEs in Pekalongan, Central Java, Indonesia. A purposive sampling technique was applied with specific criteria. A total of 100 MSMEs were selected as the research sample. Data analysis was carried out using (PLS-SEM) with SmartPLS. The results show that resources do not have a significant direct effect on MSME performance, indicating that resource availability alone is insufficient to improve business outcomes. However, resources have a significant positive effect on local knowledge, and local knowledge significantly influences MSME performance. Furthermore, the mediation analysis confirms that local knowledge fully mediates the relationship between resources and MSME performance.
PERSEPSI MAHASISWA BARU MEMILIH PTN ATAU PTS: STUDI NETNOGRAFI DI JAWA TENGAH-DIY Nana Noviada Kwartawati; Albertus Setyo Sumargo; Swanny Trikajanti Widyaatmadja
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8t94jb83

Abstract

Media sosial saat ini berfungsi sebagai platform utama bagi calon siswa untuk memeriksa dan mempertimbangkan pilihan mereka antara perguruan tinggi negeri dan swasta. Dengan menggunakan metode netnografi, penelitian ini meneliti persepsi dan pertimbangan mahasiswa baru di Jawa Tengah dan DIY ketika mereka memilih antara PTN atau PTS. Data dengan tagar populer seperti #UTBK, #SNBT, #PTSUnggulan, dan #PejuangPTN dikumpulkan dari interaksi publik di Twitter, Instagram, dan TikTok dari tahun 2023 hingga 2025.  Tema-tema utama dalam percakapan digital diidentifikasi melalui analisis isi kualitatif. Studi ini menemukan enam komponen utama yang memengaruhi pertimbangan mahasiswa baru: biaya kuliah, akreditasi dan kualitas, prospek kerja, prestise, lokasi, dan fasilitas kampus. PTS berusaha untuk menonjolkan fasilitas modern, fleksibel, dan kualitas tertentu melalui strategi promosi digital, sedangkan PTN biasanya dianggap lebih baik dalam hal biaya, prestise, dan prospek karir.   Hasilnya menunjukkan bahwa media sosial memiliki peran yang signifikan dalam membentuk persepsi kolektif siswa yang akan masuk universitas. PTN harus mempertahankan kualitas meskipun ada peningkatan daya tampung, sementara PTS harus memperkuat strategi beasiswa dan citra kualitas, menurut penelitian ini.   Implikasi praktis ditujukan kepada pembuat kebijakan untuk membuat ekosistem pendidikan tinggi yang mengimbangi PTN dan PTS.
Co-Authors Achmad Solechan Arisanti Ayu Wardhani Hasan Aminda Syafrudin Lubertus Wahyu Priyo Dwiantoro Nana Noviada Kwartawati Nana Noviada Kwartawaty Shibghatalloh, Ahmad Hafiyyan Swanny Trikajanti Widyaatmadja