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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PASCIDEV: Pasundan Social Science Development Aktualisasi Pengabdian Masyarakat: Jurnal Pengabdian Kepada Masyarakat
Mohammad Sulkifli
Universitas Cahaya Surya
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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The Effect of Prior Experience, Value Consciousness and Brand Image on Repurchase Intention with Sale Proneness Moderation Mohammad Sulkifli; Adinda Luthfi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4014

Abstract

This study aims to examine the effect of value awareness, previous experience, and brand image on intention to reuse which is moderated by sale proneness with a case study of Uber's online transportation service. Respondents in this study were men and women throughout Indonesia who had used Uber online transportation services. This study uses a quantitative approach that tests several hypotheses using SEM (Structural Equation Modeling) analysis. This study uses primary data by distributing questionnaires over a certain period which are distributed online. The results of this study indicate that there is no significant effect of the Previous Experience variable on the Brand Image variable but there is a positive and significant influence on the Previous Experience variable on the value awareness variable and there is a positive and significant influence on the Brand Image variable on Repurchase. As well as the positive and significant effect of the interaction between brand image and sale proneness on the repurchase variable.
The Effect Of Sale Proneness On Consumer Response To Quitline-Based Smoking Quit Service Advertisements Sulkifli , Mohammad
Pasundan Social Science Development Vol. 6 No. 2 (2026): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i2.341

Abstract

This study aims to analyze the effect of sales proneness on consumer responses to quitline-based smoking cessation service advertisements. Smoking behavior remains a serious public health problem in Indonesia and globally, so effective communication strategies are needed to encourage behavior change, one of which is through public service advertisements combined with quitline services. This study uses a quantitative approach with a survey method and explanatory research design to test the causal relationship between the sales proneness variable as the independent variable and consumer responses as the dependent variable. Data were collected through a Likert-scale questionnaire from respondents who had been exposed to smoking cessation service advertisements, then analyzed using validity and reliability tests, descriptive analysis, and simple linear regression. The results showed that sales proneness had a positive and significant effect on consumer responses with a significance value of 0.000 < 0.05 and a regression coefficient of 0.65. In addition, the coefficient of determination (R²) value of 0.420 indicates that sales proneness is able to explain 42% of the variation in consumer responses, while the rest is influenced by other factors outside the study. These findings indicate that individuals with a high propensity for persuasive stimuli respond more readily to smoking cessation advertisements, both in terms of attention, attitude, and behavioral intention. Therefore, psychological factors such as sales proneness are crucial in designing more effective and targeted health communication strategies to support smoking reduction efforts in the community.
Penguatan Karakter dan Mentalitas Siswa Melalui Program Pondok Ramadhan di SMAN 1 Plemahan Shivy Indah Novisari; Ericha Lisa Wibowo; Chintia Dewi Basuki; Mukhamad Rinda Rifa’i; Mohammad Sulkifli
Aktualisasi Pengabdian Masyarakat Vol. 4 No. 1 (2026)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/akdimas.v4i1.8470

Abstract

This community service activity aims to strengthen the character and mental resilience of senior high school and vocational students through a guest lecturer program integrated into the Ramadan boarding school (Pondok Ramadhan) activities. The background of this program is based on the increasing need to develop students’ character, discipline, and mental readiness in facing future challenges, which are not yet fully addressed in formal education. This study employs a Participatory Action Research (PAR) approach, consisting of problem identification, planning, implementation, evaluation, and reflection stages. The program was conducted through interactive lectures, group discussions, and reflective sessions incorporating spiritual values relevant to the Ramadan context. The results indicate an improvement in students’ understanding of character values, increased learning motivation, and greater awareness of discipline and responsibility. In addition, students demonstrated high levels of enthusiasm and active participation throughout the program. This activity contributes to the holistic development of students by integrating cognitive, affective, and spiritual dimensions. Therefore, the guest lecturer program within the context of Ramadan activities can serve as an effective and contextual model of community engagement in supporting character development among youth.
Co-Authors Adinda Luthfi Chintia Dewi Basuki Ericha Lisa Wibowo Mukhamad Rinda Rifa’i Shivy Indah Novisari