Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management
Dira Puspita Sari, 14.05.51.0008
Students' Journal of Economic and Management
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PADA HOTEL HORISON SEMARANG Dira Puspita Sari, 14.05.51.0008; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the effect of service quality and price perception in the customer satisfaction and impact in the customer loyalty on the Hotel Horison Semarang. The sample in this study were 100 respondents. The sampling technique in this study using purposive sampling. Data were analyzed by using multiple linear regression analysis. The results showed that service quality and price perception have a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Service quality and price perception simultaneously have a positive and significant effect on customer satisfaction and customer loyalty.
Co-Authors Euis Soliha