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Windi Nova Dayanti, 15.05.51.0015
Students' Journal of Economic and Management
Economics, Econometrics & Finance

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PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Windi Nova Dayanti, 15.05.51.0015; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of each independent variable on price, service quality, and location perceptions of Semarang Roru Cake product purchasing decisions. The population in this study were all Semarang Roru Cake product buyers in the Semarang Regency region with a sample of 96 people. Research data is processed using the help of SPSS version 19. The results of data processing indicate that all indicators are valid and all variables are reliable. Variable perceptions of price, service quality, and location significantly influence the purchasing decisions of Semarang Roru Cake products.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Windi Nova Dayanti, 15.05.51.0015; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the effect of each independent variable on price, service quality, and location perceptions of Semarang Roru Cake product purchasing decisions. The population in this study were all Semarang Roru Cake product buyers in the Semarang Regency region with a sample of 96 people. Research data is processed using the help of SPSS version 19. The results of data processing indicate that all indicators are valid and all variables are reliable. Variable perceptions of price, service quality, and location significantly influence the purchasing decisions of Semarang Roru Cake products.
Co-Authors Rokh Eddy Prabowo