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Dewi Santika
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Widya Dharma Pontianak

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Kualitas Hubungan dan Brand Experience: Pengaruhnya terhadap Kepuasan Pelayanan Administrasi Rumah Sakit di Kota Pontianak Dewi Santika
MABIS Vol 13 No 1: Juni 2022
Publisher : LPPM Universitas Widya Dharma Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66003/mabis.v13i1.1027

Abstract

This research is intended to see the influence of relationship quality and brand experience on the administration service satisfaction at 11 hospitals in Pontianak. Analysis instruments used multiple linear regression with the sampling technique used quota sampling and the sampling method used accidental sampling. Result of this research indicated that the relevancy of relationship quality and brand experience has positive and significant effect on the administration service satisfaction at hospitals in Pontianak as well as simultant also partial.Keywords:     relationship quality, brand experience, and administration service satisfaction.
Kualitas Hubungan dan Brand Experience: Pengaruhnya terhadap Kepuasan Pelayanan Administrasi Rumah Sakit di Kota Pontianak Dewi Santika
MABIS Vol 13 No 1: Juni 2022
Publisher : LPPM Universitas Widya Dharma Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66003/mabis.v13i1.1027

Abstract

This research is intended to see the influence of relationship quality and brand experience on the administration service satisfaction at 11 hospitals in Pontianak. Analysis instruments used multiple linear regression with the sampling technique used quota sampling and the sampling method used accidental sampling. Result of this research indicated that the relevancy of relationship quality and brand experience has positive and significant effect on the administration service satisfaction at hospitals in Pontianak as well as simultant also partial.Keywords:     relationship quality, brand experience, and administration service satisfaction.
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