Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL RISET BISNIS DAN MANAJEMEN
Ishak, Aditya P
Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Produk, Harga, dan Pelayanan Terhadap Keputusan Nasabah Menggunakan Produk pada PT. Asuransi Jiwasraya (Persero) Cabang Palu Ishak, Aditya P
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7 (2019): JRBM VOL 7 NO 2 TAHUN 2019
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to determine the effect of products, prices, and services on purchasing decisions at PT. Jiwasraya Insurance (Persero) Palu Branch. Type of associative research using multiple linear regression analysis techniques. The test results show that the effect of products, prices, and services together using the product has a significant and positive effect on customer purchasing decisions at PT. Jiwasraya Insurance (Persero) Palu Branch. Management of PT. Asuransi Jiwasraya (Persero) Palu Branch should give more attention to products, prices, and services. Because this can encourage people to use products at PT. Jiwasraya Insurance (Persero) Palu BranchKeywords: Products, Prices, Services, Customer Decisions
Co-Authors