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All Journal Jurnal PKM Manajemen Bisnis
Meylina Amelia Ardi
Universitas Pembangunan Nasional Veteran Jawa Timur
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Strategi Peningkatan dan Pertanggungjawaban Dana pada Panti Asuhan Darul Hikmah Gubeng Surabaya Jawa Timur R. Muh. Syah Arief Atmaja Wijaya; Diah Hari Suryaningrum; Munari Munari; Zidan Ardiansyah; Alexa Nora Soraya; Meylina Amelia Ardi; Melati Cahyaning; Faizah Mahdiyyah Fiddien
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2056

Abstract

This community service activity aims to enhance transparency and strategic fund management at the Darul Hikmah Gubeng Orphanage in Surabaya by leveraging digital technology and strengthening the institution’s branding capabilities. A participatory approach was implemented through training in visual content creation using Canva and CapCut, as well as outreach on the QRIS-based digital donation system. Evaluation, conducted through questionnaires and group discussions, demonstrated an increase in the administrators’ understanding of the concepts of accountability, public reporting, and digital communication skills. The results of the activity indicate that the social branding strategy and reporting through social media contributed significantly to building donor trust and expanding the community support network. This model is expected to be replicated in other social institutions with similar needs.
Co-Authors Alexa Nora Soraya Diah Hari Suryaningrum Faizah Mahdiyyah Fiddien Melati Cahyaning Munari, Munari R. Muh. Syah Arief Atmaja Wijaya Zidan Ardiansyah