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Etika vs Estetika dalam Dakwah: Studi Etnografi Virtual pada Akun Instagram @nunuzoo Muh. Yahya Saraka; Topikurohman Topikurohman; Nadya Shabrina
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 16 No. 1 (2026): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah UIN Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v16i1.7676

Abstract

This study analyzes meaning construction in humorous da'wah videos prohibiting dating on Instagram @nunuzoo through Barthesian semiotics, and examines the negotiation between ethical and aesthetic dimensions in digital da'wah content. Using a qualitative virtual ethnography approach, data were collected from five purposefully selected videos through online participant observation, in-depth interviews, and digital artifact documentation. Analysis employed the four-level Cyber Media Analysis and Barthesian semiotics. Denotatively, all videos depicted literal rejection of dating proposals; connotatively, rejection was associated with religious understanding; mythically, the belief was naturalized that dating leads to fornication and marriage is the sole divinely approved alternative. This myth entails problematic simplification that neglects premarital readiness and arguably resonates with the logic driving high marriage dispensation rates. All da'wah messages were moral (akhlak), with humor employing incongruity and degradation. The dominant interaction was comment-to-tag (71.71%), forming a "digital word-of-mouth da'wah" mechanism. The ethics-aesthetics dialectic manifested in a content shift from humor-da'wah to da'wah-humor. This study offers an integrative model of semiotics and virtual ethnography for digital da'wah research. Identifying comment-to-tag as a religious message distribution mechanism and analyzing the ethics-aesthetics dialectic constitute this study's original contributions.
Political Communication Ethics in Pressure Groups: WALHI’s Campaign to Defend Rempang Khoir Ilmuan; Vani Musyfiqoh; Aufah Syarfilah; Devi Mariska; Muh. Yahya Saraka; Shulhan Rumaru
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3104

Abstract

This study analyzes the application of political communication ethics by WALHI Nasional as part of Indonesia’s political infrastructure, particularly in the Bela Rempang movement. This movement represents community resistance against perceived government hegemony during the development of the Rempang Eco City National Strategic Project. The project is seen as neglecting the community’s needs and desires, leading to conflicts due to communication errors. The study aims to understand the strategies and ethical practices employed by WALHI Nasional in navigating this sensitive and conflict-prone issue. Using a descriptive case study method and a critical paradigm, the research reveals that WALHI Nasional employs five core strategies in its advocacy: assessing, protecting, promoting, educating, and supporting the community. These strategies align with the principles of political communication ethics proposed by Karl R. Wallace and Sidney Hook. The findings suggest that WALHI Nasional adheres to ethical communication practices, emphasizing transparency and community empowerment. In contrast, the political superstructure, represented by the government, appears to neglect ethical considerations in its approach, exacerbating tensions and conflicts. This disparity highlights the importance of ethical communication in addressing sensitive issues and fostering mutual understanding between stakeholders.