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All Journal JURNAL SAINS, SOSIAL DAN HUMANIORA
Aji Deni
Universitas Muhammadiyah Maluku Utara

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Social Media as an Electoral Machine: An Analysis of the Impact of Tragic Story Virality on Voter Behavior in the 2024 North Maluku Gubernatorial Election Aji Deni
JURNAL SAINS SOSIAL DAN HUMANIORA (JSSH) Vol. 5 No. 1 (2025): JSSH : Jurnal Sains, Sosial dan Humaniora
Publisher : Lembaga Penellitian, Pengabdian dan Publikasi (LP3M), UNIVERSITAS MUHAMMADIYAH MALUKU UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52046/jssh.v5i1.2428

Abstract

This research analyzes the role of social media as an election machine, focusing on the impact of tragic story virality on voter behavior in the 2024 North Maluku Gubernatorial Election (Pilgub). This study aims to identify how tragic narratives, such as the death of gubernatorial candidate Benny Laos, are utilized to frame public opinion and influence election outcomes. Using qualitative methods through social media content analysis (Twitter, Facebook and TikTok) and interviews with voters, this study shows that the virality of tragic stories triggers polarization and emotional mobilization of voters, especially the younger generation. The main results revealed that tragedy content was massively disseminated by buzzers and influencers, giving rise to political martyr narratives and conspiracy theories. This successfully capitalized on public emotions into tangible electoral support for Sherly Tjoanda, with a 22% increase in electability and the completion of the candidate transition in 7 days due to digital pressure. Despite the success of the emotional campaign, findings showed 62% of voters doubted Sherly's leadership capacity post-election. This research concludes that the virality of tragic stories can be a determinant of electoral victory, but has the potential to erode political rationality and create ethical dilemmas in the democratic process.
The Decolonization of Colonial Archives on Indigenous Political Resistance in the Maluku Islands Aji Deni; Agusmawanda Agusmawanda; Sosiawaty Sosiawaty; Aswir Badjoda
JURNAL SAINS SOSIAL DAN HUMANIORA (JSSH) Vol. 6 No. 1 (2026): JSSH : Jurnal Sains, Sosial dan Humaniora
Publisher : Lembaga Penellitian, Pengabdian dan Publikasi (LP3M), UNIVERSITAS MUHAMMADIYAH MALUKU UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52046/jssh.v6i1.2783

Abstract

Colonial archives on the Maluku Islands heavily feature Eurocentric biases that marginalize indigenous perspectives, thereby distorting the history of local resistance and heroism. This study examines how decolonial archival practices dismantle embedded colonial epistemologies and restore marginalized indigenous voices. Employing a systematic review of interdisciplinary literature, this research analyzes the integration of local oral histories, indigenous traditions, and cultural expressions with conventional colonial archival sources. The synthesis yields a nuanced, alternative narrative of Malukan resistance through three distinct dimensions, archiving hidden indigenous agency overlooked in colonial historiography; establishing participatory methodologies that engage local communities in historical knowledge production; and formulating institutional critiques against archives and museums acting as prolonged instruments of colonial power. Ultimately, decolonizing archives in Maluku drives restorative justice and serves as an essential framework for constructing a more inclusive, pluralistic, and equitable Indonesian historiography.
Co-Authors Agusmawanda Agusmawanda Aswir Badjoda Sosiawaty Sosiawaty