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All Journal INJURITY: Journal of Interdisciplinary Studies I'tibar: Jurnal Pendidikan Islam Anak Usia Dini
Husnul Hafidhoh
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Cultural Identity and Traditional Commodification: A Case Study of Local Tourism Branding in the Digital Age Husnul Hafidhoh
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 2 (2025): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i2.1421

Abstract

The rapid growth of digital platforms has significantly transformed how local cultures are presented and perceived within the tourism industry. In particular, the interplay between cultural identity and the commodification of tradition has become a central issue in the branding of local destinations. This study aims to analyze how local cultural identities are constructed, represented, and potentially commodified through digital tourism branding strategies. It also explores how community stakeholders negotiate cultural integrity while responding to global tourism market demands. Using a qualitative case study method, the research combines digital ethnography, semi-structured interviews with local stakeholders (e.g., artisans, tourism officials, youth), and content analysis of social media platforms and official websites. Thematic analysis was applied to synthesize patterns in representation, commodification, and community participation. The findings show that cultural identity in digital branding is often selectively portrayed, emphasizing performative and aesthetic aspects such as traditional dance, crafts, and cuisine. These elements are frequently commodified for market appeal, sometimes detaching them from their original meanings. However, the study also highlights the agency of local actors, especially youth, in reclaiming narrative power through creative content and participatory branding practices. High-engagement platforms like TikTok and Instagram were found to be both empowering and risky for cultural representation. This study concludes that ethical and inclusive digital branding practices are essential for balancing cultural authenticity and economic sustainability in local tourism development.
UPAYA MENINGKATKAN PERKEMBANGAN KOGNITIF ANAK USIA DINI MELALUI PERMAINAN LABIRIN Husnul Hafidhoh; Suyadi
I'tibar: Jurnal Pendidikan Islam Anak Usia Dini Vol. 6 No. 02 (2022): Desember 2022
Publisher : Program Studi Pendidikan Islam Anak Usia Dini

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53649/itibar.v6i02.202

Abstract

This study aims to determine the role of labyrinth games in improving cognitive abilities of early childhood on the subject of recognizing geometric shapes, numbers 1-10 and various animals at RA Imama Mijen Semarang. To obtain data in this study using the method of classroom action research (CAR) from data through observation and interviews. This research was conducted in group B RA IMAMA Mijen Semarang with a total of 15 people. The results showed that children's cognitive development increased after the action through the maze game. At the time of pre-action observation the percentage of cognitive development was 35.40%. then it experienced an increase in cycle 1 of 50.16%, and in the implementation of cycle II it experienced a very good increase of 81.34%. steps taken so that children's cognitive development increases: pre-development activities, development activities, and closing activities. Active briefing is carried out during development activities and during closing activities.
Co-Authors Suyadi, Suyadi