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All Journal Jurnal Ekonomi, Teknologi dan Bisnis
Romy Aziz Risaldi
Universitas Diponegoro, Indonesia
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Measurement and Strategy to Improve Information Security Awareness with The Hais-Q (Human Aspect Information Security Questionnaire) and AHP Case of E-Commerce Users Romy Aziz Risaldi; Catur Edi Widodo; Bayu Surarso
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 4 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/4z4qs153

Abstract

Rapid growth in e-commerce has made information security awareness (ISA) increasingly critical, particularly following major breaches such as the 2020 Tokopedia incident, which compromised the personal data of approximately 91 million Indonesian users. This vulnerability is compounded by the sharp rise in e-commerce transactions since the Covid-19 pandemic, widening the attack surface for threats such as phishing and account takeover. This study aims to measure the level of ISA among e-commerce users in Purwokerto City and to formulate a strategy for improving it. A quantitative descriptive survey was conducted using the HAIS-Q instrument, assessing users' Knowledge, Attitude, and Behavior (KAB) across seven focus areas, combined with the Analytic Hierarchy Process (AHP) to prioritize those areas through expert comparison. Data were collected from 71 active users of Tokopedia, Shopee, Blibli, and Lazada using a 70-item questionnaire. The overall ISA score was 78.12, classified as "Average," with knowledge scoring highest and behavior lowest. Two focus areas reached the "Good" category, while five remained "Average," indicating that improving ISA requires strategies targeting behavioral change, offering an empirical, priority-based basis for platform providers, regulators, and users.
Co-Authors Bayu Surarso Catur Edi Widodo