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Novicky Alban Adiputra
Universitas Swadaya Gunung Jati, Indonesia
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science

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Analysis of Business Communication to Build the Brand Image of the SME “Citra Rasa” in Majalengka Wafa Nidaul Haq; Farida Nurfalah; Novicky Alban Adiputra
Journal of Comprehensive Science Vol. 5 No. 5 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i5.4170

Abstract

Citra Rasa is an MSME (Micro, Small and Medium Enterprises) that has products with unique flavors located in Majalengka City, but its use of business communication, especially digital media for marketing communication, is still not optimal. This study to investigate the pattern of business communication that carried out by Citra Rasa SME, consumer perception towards image brand, and sustainability business on local market. This research uses descriptive qualitative method, data collection techniques performed are observation, in-depth interviews and documentation. The research informants included SME owners, employees and regular customers. Analysis was performed using Bovee & Thill’s business communication theory and John Elkington’s triple bottom line framework. The results show that communication of product information is still primarily through face-to-face, and consumer perceptions of brand image are moderately good; however, the use of digital media remains to be optimized, which affects business sustainability in the aspects of customer loyalty and repurchase.  In conclusion, Citra Rasa SME still relies heavily on face-to-face communication, while digital media use remains minimal, resulting in suboptimal brand image building. From the Triple Bottom Line perspective, business sustainability is supported by profit (stable sales), people (good social relations), and planet (basic production cleanliness). Therefore, Citra Rasa SME needs to optimize digital media, improve packaging, introduce product variations, and manage social media more aggressively to enhance brand image and ensure long-term sustainability.
Self-Disclosure Through Instagram's Second Account: Alternative Media Interpersonal Communication of Introverted Students Safina Afrilia Mulyanti; Khaerudin Imawan; Novicky Alban Adiputra
Journal of Comprehensive Science Vol. 5 No. 7 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i7.4219

Abstract

This study examines the phenomenon of self-disclosure among introverted students through the use of second Instagram accounts as an alternative medium for interpersonal communication. In the digital era, social media has become a dominant platform for identity expression; however, it also creates social pressure that influences how individuals manage their personal information. The objective of this research is to explore the forms of self-disclosure, the factors influencing its use, and the personal meanings attached to second Instagram accounts among introverted students. A qualitative phenomenological approach was employed, involving in-depth interviews with five purposively selected students and digital observation of their second Instagram account activities. The data were analyzed using thematic analysis based on DeVito's self-disclosure theory. The findings reveal that self-disclosure occurs in various emotional forms, including positive, negative, and neutral expressions, often conveyed through stories, captions, and visual content. The main factors driving the use of second accounts include the need for privacy, emotional safety, selective audience control, and psychological comfort. The second Instagram account is interpreted as a safe digital space that enables emotional release, self-reflection, and controlled identity management without social judgment. The study concludes that second Instagram accounts function as a strategic communication tool for introverted students to regulate self-disclosure and maintain emotional well-being. This research contributes to interpersonal communication studies by highlighting the role of digital privacy spaces in shaping authentic self-expression among introverted individuals.
Co-Authors Farida Nurfalah Khaerudin Imawan Safina Afrilia Mulyanti Wafa Nidaul Haq